Ethical Ways To Increase Your Client Lifetime Value – Interview with Stephen Somers


  • Home
  • /
  • Blog
  • /
  • Ethical Ways To Increase Your Client Lifetime Value – Interview with Stephen Somers

Increase Client Lifetime Value! Discover ethical ways to grow your company while increasing clients’ lifetime value.

Steve interviews Stephen Somers, co-founder, with his business partner Robert Rickey, of a Marketplace Superheroes business consultancy. Stephen helps people sell branded products on Amazon effectively and profitably with his team. He then began his company after selling products on Amazon for several years. After meeting Robert and working together, they then created Marketplace Superheroes.

Stephen has now turned his attention to increasing a company’s clients’ lifetime value. He does this through his new company, Grow My Reach. Steve and Stephen discuss how Grow My Reach helps its clients market their training platforms to a broader audience. They also discussed how to maintain that client relationship at a higher level.


There is a massive need for those with online courses and coaching platforms – those who don’t know how to market themselves. In addition, there is a gap in the market for someone to teach the business community. To enact one of its guiding principles and sell to your existing clients more frequently.

Stephen and Robert then created a process called ‘Perpetual Launch’ after running Marketplace Superheroes successfully. They are being mentored by Jay Abraham, a world-leading executive, conference speaker and author.

Stephen analyses a business’s current relationship building systems with its clients first. Then advise them on significant improvements.

He also produces a show called “The Wednesday Wealth Show.” It’s on Facebook Live with his partner Robert. The show tackles half a dozen points around a common question among business owners.

Moreover, the ‘Perpetual Launch’ is the idea of producing constant campaigns for your existing clients. Those that offer them value and content keep their attention and encourage their purchases.

Ethical Ways To Increase Your Client Lifetime Value - Interview with Stephen Somers


‘One of my big passions is talking about this sort of stuff. Like, how do you grow a company? Really, the big thing is, how do you build, what they call, a back end in a company?’ – Stephen

‘I was particularly excited about this interview. Because the type of client that you aim your business at is me, it is what we do. I am a coach and, in inverted commas, an expert. I sell my services in terms of courses, knowledge, expertise and training.’ – Steve

‘What are the typical obstacles people face when implementing your days’ process?’ – Stephen

‘How do we also make it that we are retaking as much as the risk as possible off the shoulders of our clients?’ – Stephen

‘We even sign agreements and things like that to say, “look, it’s in writing now if this doesn’t happen.” You know, stuff like that.’ – Stephen


Grow My Reach:

Marketplace Superheroes:



Over the past ten years, Stephen has built his own 8 figure Amazon business. He has generated over $12 M from physical product sales. Not only did Stephen develop his business from scratch with no outside funding, but he is also currently on a mission to help millions of people do the same. He’s doing this through his coaching and training program. Marketplace Superheroes’ educational program teaches individuals the full potential of their exclusive products and brand within the low competition and high-profit margin.


Facebook Group:



The RIGHT Assistants For Your Business by Dr Steve Day:


Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely, and after totally nailing this concept, he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

How do you increase client lifetime value? We would also love to hear how you keep clients coming back. And how you help them enjoy a great experience each time they work with you.

If you got value out of this episode, then so will someone else that you know. So please hit the share button. And don’t forget to subscribe to this podcast so you don’t miss future episodes!


Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}