Steve talks to author, CEO and Marketing Consultant Chantal Cornelius, who set up Appletree Marketing in 2000 and has helped hundreds of coaches, consultants and speakers grow their businesses. She has authored two books on marketing and business survival and is the Marketing Director and Vice President of the Professional Speaking Association (UK). She’s currently writing her third book about the emotions behind buying decisions.
Steve and Chantal discuss her latest book, the emotional reasons why people buy, client matching, consistency and systemization.
💡 Chantal works with her clients to find out where they want to take their business to identify their marketing needs.
💡If you have an emotional connection with a client, they are much more likely to buy from you.
💡 Appletree offer a very safe pair of hands with its clients ensuring a good match with shared values and intentions.
💡Most people think they have to find new clients and miss the opportunity to do more work with their existing ones.
💡 What makes businesses successful around tactics is systemization and consistency. Ad hoc marketing does not work.
💡Be consistent with the timing of your marketing and your message.
13:15 – 💬 ‘The majority of my clients have been doing what they’ve been doing for quite some time. They are flipping good at what they do. So a lot of the marketing that we do is actually about building and maintaining their reputation.’ – Chantal
29:45 – 💬 ‘What makes a business successful around tactics is systemizing it and being consistent.’ – Chantal
33:59 – 💬 ‘When we started our Podcast Marketing, we only focused on one thing and, over time, started building it up. We're now producing blogs and posts from every episode on different Social Media channels and our website. We've done it consistently, and we're now in the top 3% of all podcasts globally, which I'm proud of!’ – Steve
35:40 – 💬 ‘I spent so many years and wasted hours trying to do a bit of everything. And having that strategy in place is best than none and then doing one thing consistently, it just allowed me to breathe and think about how to improve one thing rather than trying to improve 50 things which never works.’ – Steve
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ABOUT THE HOST
Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners are overwhelmed because they don’t know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
To learn more about Marketing strategies, check out this interview:
Creating the Perfect Elevator Pitch – Interview with Industry Expert Mike Verret, Founder of Verret & Associates