SYS 172: Systemized Sales Secrets: Simplifying Success – An Awesome Interview with Simon Severino, Founder of Strategy Sprints

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  • SYS 172: Systemized Sales Secrets: Simplifying Success – An Awesome Interview with Simon Severino, Founder of Strategy Sprints

🎙 Today’s episode features Simon Severino, a sales expert and author of the Strategy Sprints book. In this episode, Simon shares his insights on breaking down the complexities of sales and marketing to create a repeatable process that can lead to genuine impact and growth in business.

He emphasises the importance of implementing systems to allow others to handle much of the work, making sales more authentic and less technical. Simon discusses the key steps for solopreneurs and small business owners to start generating consistent sales, build a team, and hire their first salesperson.

He also highlights the significance of community in business growth and shares practical tips for creating a successful community.

Throughout the episode, Simon’s approach to sales and success is centred around having fun and designing each day around enjoyable activities. Listeners can learn more about Simon and access free tools and systems on his website, making it easier to implement his strategies for success.


💡 Sales Process Simplification: Simon Severino emphasises the importance of simplifying the sales process by breaking it down into achievable steps anyone can implement.

💡 Community Building: Building a community around your business is crucial for growth and success. It helps reduce buyer risk and increase buyer safety, ultimately leading to more sales.

💡 Immediate Action: Simon advises hiring a salesperson immediately, even if the revenue is not at a certain level. This ensures that the sales process is in place and can be scaled as the business grows.

💡 Real-Time Feedback: Utilizing tools like AI for real-time feedback during sales calls can significantly improve performance and help in identifying areas for improvement.

💡 Focus on Fun: Success, according to Simon, is defined by having fun. Designing your day around activities that bring joy and fulfilment is key to achieving success.

Systemized Sales Secrets


03:38 – 💬 “Nobody loves sales. Nobody loves to be sold. Nobody loves to sell.” – Simon Severino

19:38 – 💬 “It’s more likely software without a community goes belly up. They go belly up all the time, but if they have a community, something is working there.” – Simon Severino

25:22 – 💬 “Resonance sells. So when they see, oh my God, he has three kids, I have also three kids, that’s resonance.” – Simon Severino

44:43 – 💬 “Having fun, this is my definition of success.” – Simon Severino


00:00 Sales expert Simon Severino shares valuable insights.

04:48 Advising global companies on strategy for 21 years.

06:20 Transition from starting up to establishing sales process.

10:34 Sales delegation challenges and strategy for business owners.

18:34 Community-driven marketing provides reassurance and support.

23:15 Building trust through content and social media.

24:28 Create community by serving and showing up consistently.

27:49 Overcoming fears by being authentic and vulnerable.

33:24 Accountability is essential for success in the community.

35:37 Small group coaching generates high conversion referrals.

39:03 Structure for pipeline review meeting: lists, method, training.

41:22 Ecamm Live, essential apps: Opus 3, AI.

46:27 Effective sales method offers achievable, guaranteed results.

47:28 Free tools are available for download at



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Simon Severino is a LinkedIn Top Voice on sales leadership and sales prospecting.

As a shrink-turned-CEO, he had to learn the importance of working ON the business more than IN it.

He helps business owners supercharge sales and reclaim 14 hours weekly through his Strategy Sprints™ Method. He is the author of “Strategy Sprints” and the inventor of the Strategy Sprints™ method. He is also a YouTuber, TEDx speaker, Forbes contributor, and triathlete who has appeared on over 1,300 podcasts.

When he is not supercharging sales, you’ll find him swimming, biking, running and tricking his three kids into outdoor activities so they can’t escape his annoying shrinky questions.


Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.


Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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