SYS 150: Lead Generation on Autopilot. Agency vs Inhouse – and the winner is… – System Driven Marketer Podcast Special with Jane Bayler, The Smart Connector

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🎙 In this episode of the podcast, Dr. Steve Day and Jane Baylor discuss the topic of call setting and lead generation. They approach this topic from different perspectives and share their experiences and insights on creating a call-setting system, including the pros and cons of using agencies, the concept of the core revenue flow, and how it can help business owners make a scalable and profitable business.

Overall, this episode provides valuable insights into the world of call setting and offers different approaches for business owners to consider.


💡 The podcast episode discusses the topic of call setting and the different approaches to getting qualified leads booked into sales team diaries.

💡 Steve and Jane have different perspectives on the topic, with Steve leaning towards systemizing the process and Jane favouring outsourcing to agencies.

💡 Steve emphasizes the importance of creating a system for call setting, including having a structured approach, using scripts, and focusing on the goal of booking a warm-up call.

💡 Jane shares her experience working with agencies for call setting, highlighting the benefits of leveraging their expertise and global teams.

💡 People don’t always understand the concept of a cold or warm audience, but this is essential when putting together a marketing plan and sales pitch

💡 Both hosts agree that the key to success in call setting is finding a strategy that works for your business and aligns with your goals and resources.


7:13 – 💬 “I don’t see the value in it. It’s more that, I guess, whenever I’ve tried in the past, I don’t feel I’ve got the value I anticipated or expected for the money that I spent.” – Steve

27:31 – 💬 “I’m quite a soft person. If I sell, I kinda sell in a very circular way. I like to be charming. I like to people please.” – Jane

29:31 – 💬 “There are going to be people who they would really like what we do, but they’re going to be angry because they can’t afford it. And maybe they’re having a really hard time in their business. And so they turn into keyboard warriors and trolls and start being sort of horrible and whatever. It doesn’t really matter, does it?” – Jane

29:53 – 💬 “If you’re not getting trolls, then you’re not trying hard enough.” – Steve

38:15 – 💬 “Because once the messaging is there, it doesn’t matter where somebody’s from. Obviously, they’ve got to be able to speak English and write coherent English, but the Philippines’ second language is English. It’s like Sweden, it’s like 99% of, no, about 90% of Swedes speak pretty fluent English. And it’s the same over there in the Philippines.” – Steve

42:24 – 💬 “The real benefit of this to your business is to put your focus and attention on the things that need it, not the things you want to put it on, accepting that to run a successful business, you can’t always do what you want.” – Steve


00:44 Different approaches to problem-solving discussed.

03:15 Comment to show support for podcast launch.

09:13 Confidence in hiring based on experience and communication.

11:58 Creating landing pages with concise messaging is important.

14:43 Find a job, gather details, and contact successfully.

18:46 1. Two agencies working on on-call settings. 2. Building brand and pricing strategy help. 3. Data company client seeks business growth.

20:49 Effective appointment setting with targeted data.

25:42 Scaling involves getting a list of numbers and contacting them. Fear of trusting someone to handle outreach is common.

27:53 Be bold, don’t fear others’ judgment.

33:35 Agencies are hard to control and retain.

34:53 Scripts are useful but require education and practice.

38:33 Opportunity, referral, JV, game-changing, goal, strategy call

43:39 My focus is on sharing screens.

47:17 Upsell, add value, capture referrals, serve, onboard, amplify, and increase lifetime value.

50:44 Thanks Jane. Looking forward to exploring the agency. Will appoint an agency for course setting. Split test effectiveness of different methods.

51:39 Success, statistics, sharing, refining, mistakes, working.


Steve Day


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Jane Bayler


You may also like:

Building a Better Brand To Connect With Your Ideal Clients – Interview with Jane Bayler – The Smart Connector

How We Leverage AI Apps and Virtual Assistants to Put Our Content Creation on Autopilot


Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.


Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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