SYS 173: My Journey to AI-Enhanced Copywriting: Cutting Costs without Cutting Corners

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🎙 Dr. Steve Day discusses the journey of integrating AI copywriting tools into his content creation process.

He shares the successes and challenges faced along the way, emphasising the importance of perseverance and continuous improvement when implementing new technologies. Through trial and error, he demonstrates how refining prompts and training the AI can lead to efficient and authentic content generation.

The episode serves as a valuable insight into leveraging technology to enhance productivity and deliver quality messaging in a scalable manner.


💡 Utilize AI tools for copywriting: Steve highlights the benefits of using AI tools for copywriting, showcasing how it can streamline the content creation process and save time.

💡 Expect a learning curve: Whether implementing AI or new systems, it’s crucial to understand that success may not come immediately. Persistence and iterative improvements are key to mastering new tools.

💡 Invest in upskilling: To maximise the benefits of AI tools, it’s essential to invest time in learning how they work and upskilling yourself or your team to utilise them effectively.

💡 Systemize processes: Steve emphasises the importance of systemising processes, such as content creation, to ensure efficiency and scalability in business operations.

💡 Don’t quit too soon: When faced with hurdles or challenges, it’s important not to give up too soon. Instead, continue to iterate, improve, and adapt until the desired results are achieved.

AI-Enhanced Copywriting


02:35 – 💬 “Being able to multiply what I do requires we have a method in place that is scalable.”

08:44 – 💬 “Whether you choose to go down the human route or the AI route, don’t expect it to go well immediately.”

10:10 – 💬 “This is just a system for creating content that happens to utilise AI and my virtual assistant to do all the work for me, and I just approve and let go.”

13:36 – 💬 “If you are dabbling in the world of AI or automation or streamlines, whatever it is you’re doing is just don’t quit too soon.”


00:00 AI helps produce content efficiently for scalability.

03:25 Efficiently automate content creation using AI technology.

09:40 AI and virtual assistants streamline content creation.

12:49 Persists in AI and automation, and results take time.

14:39 Encouraging message to share and review podcast.



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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.


Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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