SYS 094: Options, Freedom, Mental Health and Happiness – Interview with Sebastian Schaffer


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This episode's guest is Sebastian Schaffer, founder of, a company helping Business to Business companies build links on the most desired publications worldwide. They build links that not everyone can acquire and that pass through an editorial process to help create long-term measurable growth. With a demonstrated history of working in the marketing and software development industry, Sebastian has developed strong business development professional skills in Link Building, Search Engine Optimisation (SEO), and Content Marketing. He has also developed No-Code Tools, Managing Remote Teams and Digital Marketing.

Like Steve, Sebastian has a love for things about Automation and working with Remote Teams. This facilitates a lively discussion on the actual fundamental reasons behind Systemisation for the business owner. And what it markedly offers in terms of leadership, values, freedom, choice, improved mental health and happiness.


💡Through his early experience with startups, Sebastian became skilled in systems. And also structuring and scaling a company which facilitated his becoming an entrepreneur.

💡 Systemisation allows for ‘optionality’ rather than ‘freedom.’ It won’t only enable you to commit but also change your focus, values, and function as they alter naturally through life.

💡Not everyone appreciates an open, extensive area of responsibility that can allow changes of interests. Some employees prefer a strict, prescribed structure that also provides them with rigid boundaries and clear guidelines to work within. So, bear this in mind when hiring people for specific positions.

💡Therapy for Mindset and Systems Coaching is priceless support for running a business. Find your support tool to help you, whether Counselling, Coaching or Literature. Self-awareness is key.

💡 Sometimes, you need somebody who knows about your business but is not invested in it to provide an external opinion on something you need advice over. Having a confidante who is also in business and can empathise with the situation can be incredibly helpful and a valued alternative to paid-for support.

Systems, Options, Freedom, Mental Health and Happiness - Interview with Sebastian Schaffer


02:29 – 💬 ‘I had very normal jobs. I grew up in a very normal family. No one was an entrepreneur. I didn’t sell lemonade when I was young. I worked the first 8 to 10 years in startups here in Germany and enjoyed it quite a bit.’ – Sebastian

6:34 – 💬 ‘One of the things I talk about is freeing yourself from the day-to-day grind and creating time and headspace in your business. That’s why I’m a massive believer in systems.’ – Steve

10:28 – 💬 ‘Ultimately, the internal systems will lead to, first of all, a stronger company culture but also just a happier life because you will become more aware of what you want to do.’ – Sebastian

19:13 – 💬 ‘The core stuff that goes on in your business daily – It’s great if that gets improved, but actually, it’s far worse if that gets broken in the process of improving it. I think you need to systemise to a level that allows your business the freedom to give people freedom.’ – Steve

31:01 – 💬 ‘I use the word therapy. First, I think it’s still highly stigmatised, especially in Germany. I see it as just a gym for your mental health and how you think about yourself. We accept coaches and trainers; why don’t we do that for that most important muscle we use every day, especially in business, our brain.’ – Sebastian

42:13 – 💬 ‘I met my co-founder through Facebook. He lives in Kansas City, and I live in Berlin. We never met (physically). We started the business because we hung out on Facebook in a marketing group for a year or so, just geeked out on stuff, and helped each other with challenges. And that’s how we learnt that we could run a business together.’ – Sebastian






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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. And after totally nailing this concept, he also decided to spend his time helping other small business owners do the same. Steve's been investing in property since 2002. He has a degree in Computing and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Do you have Time to be the Leader your Business needs?

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and also work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

To know more about systems and how to systemise your business, check out this episode: Small Business Owner: How To Free Your Time By Relying On Systems And Not People

You may also like:
Why Do Some Small Businesses Fail to Systemize While Others Succeed?


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podcast, Systems

Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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