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SYS 079: Marketing Essentials for Small Businesses- Interview with David Kyle from FitPro Lead Generation

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🎙 In this episode, Steve talks to David Kyle, the FitPro Lead Generation Specialist, about marketing essentials for small businesses.

Drawing from his experience as a fitness instructor and gym owner, David founded FitPro Lead Generation. His goal was to help fitness-based businesses streamline and expand their marketing efforts to reach more clients. Steve and David discuss marketing strategies, business growth, generating leads, and insights from the fitness industry.

KEY TAKEAWAYS: Business Growth and Marketing Essentials for Small Businesses

  • David’s background as a gym owner gives him expertise in marketing for fitness professionals. He applies his proven methods to help both fitness instructors and gym owners effectively.
  • Be unique in what you do and differentiate yourself from your competitors so you can offer and charge more.
  • Your headline is the most important thing when posting a Facebook ad. You have to stop them scrolling—perfect your headline and chosen image.
  • Offer free appointments or special offers to introduce your business to people. This helps complete the main task of making them aware of who you are and what you do.
  • As your business grows, you should be confident enough to delegate the responsibilities you initially gathered from the startup to others.
  • Also, if you dislike or lack confidence in a certain area, be confident that you can hand that task to someone who is proficient and actually enjoys it.
  • Do not underestimate how efficient video is for training people in systems. The written word can also be read subjectively. The flow of information and comprehension is much faster. But a video demonstration is the closest to being in the room with someone as they train.
Marketing Essentials for Small Businesses: Strategies to Expand Your Reach

BEST MOMENTS: Marketing Essentials for Small Businesses Insights

‘I learn mistakes here before I then tell the world about what not to do and what to do at the same time.’ – David

‘That’s the thing with marketing. You just have to be turning up in all these just slightly different places, so people start joining the dots.’ – David

‘Give us your top tips. If we were just to have a go ourselves, what are the top tips you could give for having a punt on Facebook?’ – Steve

‘The hook is so important with the ad copy talking to a specific audience you then need the hook as well.’ – David

‘Nobody that you are going to take on is going to do it as well as you can.’ – David

‘Money isn’t really one of those motivating things. I thought back in the day when I was at school that money was everything. As long as you enjoy life.’ – David

GUEST RESOURCES

FitPro Lead Generation Website: https://www.fitproleadgen.com

Facebook: https://www.facebook.com/fitproleadgen

Instagram: https://www.instagram.com/fitproleadgen/

VALUABLE RESOURCES

Website: https://www.systemizeyoursuccess.com

Facebook Group: https://facebook.com/groups/systemsandoutsourcing/

LinkedIn: https://linkedin.com/company/systemsandoutsourcing/

Instagram: https://instagram.com/systems_and_outsourcing/

YouTube: https://youtube.com/@drsteveday42

ABOUT THE HOST

Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely, and after totally nailing this concept, he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

You may also like:

Winning Marketing Strategies: How to Stand Out, Attract Customers and Grow Your Business – Interview with Chantal Cornelius, Founder of Appletree Marketing

Lead Generation on Autopilot: Agency vs Inhouse – and the winner is… – System Driven Marketer Podcast Special with Jane Bayler, The Smart Connector


Tags

Business Systems, Marketing Strategies, Outsourcing


Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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