Systemize Your Success is in the top 3% of all podcasts globally. A considerable part of that success comes from having a consistent plan and method for getting content published across different Social Media platforms.
In this episode, Steve will detail the systems used and how to effectively utilise a Virtual Assistant to ensure that your Organic Social Media Marketing is as widespread and consistently presented as possible.
Steve produces a podcast recording. And his team then creates different types of content from that video that gets published across all Social Media platforms.
Pick one channel and get that content produced. The rest can all happen organically by creating a system to convert that content to different formats. Then publish those content to as many other platforms as possible.
Steve also used his Perfect Process Pipeline Methodology to map out complex, multi-person, multitask and multi-app processes. It’s to delegate and manage the dissemination of social content efficiently.
All the processes must be fully documented to be actioned by any of your staff. This will allow you to delegate tasks effectively throughout your team in case of any absences or if your staff leaves the company.
Identify a member of your staff who is enthusiastic about social media. Someone who wants to learn about the core subjects involved while creating your processes.
Identify some key content creators you would like to emulate that may have a similar target audience. Research all their content, including how they promote it and use their methods to create your own.
Don’t ignore your existing lists and contacts. If you are also producing valuable, informative content relevant to your clients and customers, do not hesitate to inform them where and how they can access it.
Place a taster of your content on controlled content outlets like Facebook, Instagram or Twitter, which directs the viewer to your website for full viewing. In this manner, you have access to view counts and analytics that will keep you informed of which marketing is the most effective.
When you want to increase your traffic and are moving into complex areas like Search Engine Optimisation, you can use apps and software such as Yoast or Semrush. Tools such as Storychief or Hootsuite will help you standardise and automate social media publishing.
2:19 – ‘We've got to this point of having huge amounts of content produced to a very high standard, published across all the channels that I want to. And done entirely without my input.’
5:20 – ‘The problem was, I was doing it all. I was the person that was going on to social media and commenting and posting. I didn’t think I could afford for an agency to do that.’
9:26 – ‘I've been making mistakes and figured out what works. I’ve learnt so much about marketing and social media with how we tweak our content. And constantly improve it each week and each month.’
10:52 – ‘You can utilise low-cost Virtual Assistants for this. You don’t need anyone with any previous experience; you need someone competent.’
11:28 – ‘You need someone who wants this. So the first thing you do is to identify someone in your team who wants to learn about social media and organic marketing because they will love you for asking them to do it.’
26:20 – ‘Start slow. Start on one channel. Then build that up before you move on to the next, so you don’t get overwhelmed and get something to finish. Get it automated. Get a Virtual Assistant doing it for you.’
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ABOUT THE HOST
Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners are overwhelmed because they don’t know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.