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  • Tete-a-Tete: Small Business KPIs with Georges Verdis

You can’t manage what you can’t measure. And as a business, you must measure your KPIs to achieve them. Why do you need them? And why do most business owners hate them so much?

KPIs or Key Performance Indicators are measurables within a business that an organization can use to assess the current position. Steve chats to Georges Verdis about the essential nature and collation of KPIs, which to use and how to interpret them.


💡 Georges is a busy London estate agent who has managed to systemize his work with the help of Steve.

💡 For Georges, KPIs are completed tasks applied at the beginning of the week and reviewed at the end. He based his KPIs on the core of his business – acquiring clients.

💡 Georges addresses the state of the KPIs in his daily meeting so everyone knows what has been achieved.

Tete-a-Tete: Small Business KPIs with Georges Verdis


💬 ‘In all the good books, they talk about them. Whatever book, any good book on business talk about KPIs, KRAs and all the rest of it.’ – Steve

💬 ‘I refer to them as a scorecard, and the reason why I refer to them as a scorecard is just to have a reflection back on the business. On Friday, for example, did we win the week or did we lose the week?’ – Georges

💬 ‘It’s all about new business. The truth of the matter is that you cannot have that literally across all areas of your business, from a maintenance perspective, for instance, the people that are literally looking after the team from a customer delivery perspective.’ – Georges


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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely, and after totally nailing this concept, he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

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Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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