SYS 148: On Systemizing, Scaling, and Selling: Creating A Lasting Culture of Success in Business – Interview with Joe Davies, Co-founder of Host So Simple

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  • SYS 148: On Systemizing, Scaling, and Selling: Creating A Lasting Culture of Success in Business – Interview with Joe Davies, Co-founder of Host So Simple

In this episode, Dr Steve Day interviews Joe Davies, co-founder of Hoso Simple, a short-term holiday let management company.

Joe shares his journey of starting and growing his business, emphasising the importance of systemising service accommodation businesses.

He discusses the challenges they faced, such as being overwhelmed with tasks and lacking structure, and how they overcame them by creating a comprehensive list of processes and hiring virtual assistants from the Philippines.

Joe highlights the transformation of their business, from chaos to a well-organised and efficient operation, and the positive impact it had on their team and overall success.

This episode offers valuable insights into the power of systemisation and the benefits of working with remote teams.


💡 The importance of systemising your business: It's crucial to systemise your business to increase efficiency, productivity, and scalability. By creating processes and systems for every task, you can streamline operations and free up time for more strategic activities.

💡 The value of virtual assistants: There are endless benefits to hiring virtual assistants (VAs) from places like the Philippines. VAs can play a crucial role in handling tasks such as customer service, admin, and finance, allowing business owners to focus on higher-level responsibilities. Building a strong relationship with VAs and providing clear job descriptions and expectations can lead to successful outcomes.

💡 This gives them ownership, motivation, and a sense of purpose. By clearly defining their job titles and responsibilities, you can create a more efficient and productive team.

💡 The journey of systemisation: Systemising a business is a gradual process that requires consistent effort and dedication. Starting with a comprehensive list of processes and tasks, business owners can gradually work through them, delegating and systemising as they go. Over time, the balance shifts, and more processes become systemised, leading to increased efficiency and time savings.

💡 Building a strong team culture: In addition to systemisation, fostering a strong team culture is crucial for remote teams. Regular communication, team-building activities, and creating a sense of appreciation and trust can help remote workers feel connected and motivated. By creating a positive team culture, business owners can enhance performance and collaboration within their virtual teams.


1:01 – 💬 "I think it's just important to say what an honour it is to be on this show." – Joe Davies

9:21 – 💬 "We were lucky in the early days that we hired, as a lot of small business owners do, family and friends to help us." – Joe Davies

34:38 – 💬 "It's almost the opposite of compound interest where you get more and more time back that eventually the speed at which you can systemise these tasks becomes even faster." – Joe Davies

35:38 – 💬 "It's not just a dump of processes on their to-do list to say "do a video for all of these please", they know the importance." – Joe Davies

40:15 – 💬 "Once we did all the systems that were set, the next level is performance and how we can actually excel the team above just following the system and actually thinking with initiative." – Joe Davies


02:35 Unknowing entrepreneur discovers desire for own business.

03:48 ID, badge led to new business success.

08:49 Managing a business with 100 clients is easier. Hiring family and friends helped initially. Getting advice and being humble was key. Had to start picking roles as the team grew.

12:49 Strange growth, wrong properties, wrong metric. Reflecting, repositioning, ultimatum.

15:18 Elevated standards led to defining our brand.

18:24 Book by Daniel Priestley helped improve business.

21:22 Team effort to record and categorise tasks. They brought in a VA for help.

27:41 I undervalued VAs; now they're indispensable team members.

30:38 Customer service in the BPO industry benefits us.

33:47 Systemize tasks for long-term business success.

35:37 Rotate VAs, gauge confidence and share knowledge. Liberation.

39:18 Pizza party for VAs, family, fun, connection.

43:04 Motivate the team with a rewards and recognition system.

47:04 Start early, systemise, value your people

51:45 Guesti, Propbar, Asana. Powerful tools for property investing.

53:06 Success is defining and achieving freedom.


Instagram: @joeinvests_


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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.


Outsourcing, podcast, Systems, Virtual Assistant

Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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