🎙 In this episode of the Systemize Your Success Podcast, Dr. Steve Day discusses the process of hiring a social media or marketing manager. He shares his insights on when to hire, how to structure the role, and the mistakes he has made in the past.’
Dr Day emphasizes the importance of having the capacity to manage and nurture the new hire, as well as ensuring a good match of values. He also explores the option of hiring a jack-of-all-trades versus a marketing strategist and the benefits of training an assistant to grow into the role.
💡Before hiring a social media or marketing manager, assess your schedule and capacity to manage and train them effectively. Hiring someone for a new role requires a significant investment of time and effort.
💡When hiring a social media or marketing manager, ensure they have a match of values with your business and are dedicated to systemizing everything they do. This includes documenting their processes and creating systems that can be replicated by others.
💡Consider whether you want to hire a jack-of-all-trades or a marketing strategist genius. While a jack-of-all-trades can handle various tasks, they may not excel in any particular area. On the other hand, a marketing strategist may have a specialized skill set and focus on strategy, while outsourcing other tasks.
💡Focus on one specific goal or platform when bringing on a marketing manager. This allows them to hyper-focus and systemize their approach, delegating recurring tasks to an assistant. Once the first goal is achieved, they can shift their attention to the next one.
💡Another option is to hire an assistant with an interest in marketing and train them on the job. This can be a cost-effective approach, but it may take longer to develop their skills compared to hiring an experienced marketing manager.
01:32 💬 “When you hire anybody for any role, there’s a huge impact on your personal time…you need to be very sure that they are actually going to give you a good return on that investment.”
02:55 💬 “Unless you’ve got all those things in place…you’re going to have to actually have quite a lot of conversations to build that strategy together to create these key documents, these key tools needed for them to actually go away and do the work independently.”
09:40 💬 “You’ve got to hire people for any role, but especially if you’re hiring expertise, that they are willing, able, and get it about why it’s so important that they document everything they do and give you those systems.”
11:25 💬 “Focus on one thing…get that part working well, get a system in place…get the majority of the work, the recurring work delegated down to a lower cost entry-level assistant.”
19:43 💬 “Make sure that you make a decision before you start the hiring process what this person’s skill set should be…are they going to be a jack of all trades or a marketing strategist genius?”
[00:01:21] Hiring requires careful consideration of time and fit.
[00:04:55] Offload tasks to focus on valuable activities.
[00:08:24] Create systems, delegate, elevate, and don’t be threatened.
[00:12:07] Master one thing, delegate, and move on.
[00:16:19] Copywriting and strategy are key for action. Outsource design and video, and hire a creator. Train and find a match on values. Slowly build skills or hire someone with marketing interest.
[00:18:19] Hire specialists, invest time, value match.
[00:23:03] Systemize and hire a marketing assistant to avoid pitfalls.
[00:24:39] Understanding and valuing systemizing for business success.
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ABOUT THE HOST
Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
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