Do you feel like your marketing efforts weren't connecting with your audience at all? Many small business owners struggle with navigating the tricky waters of establishing genuine connections and standing out without being too salesy. It's a tough one!
But what if I told you there's a compelling approach that can change all that?
🎙 In this episode of the Systemize Your Success podcast, I reunite with Chantal Cornelius, founder of Appletree Marketing, who recently published her book, “StandOut Strategies”.
We're sharing her inspiring journey to discover the powerful impact of human-centric marketing strategies. Chantal's insights reveal how embracing the emotional side of decision-making can genuinely change the way you interact with your clients. She even coaches me live to demonstrate how these strategies can be applied in real-time for impactful results.
We explore the five unique strategies that can work wonders for your business by focusing on how your clients want to feel:
- 💡 Learn to choose the strategy that resonates with your business ethos.
- 🧠 Understand how to tap into the subconscious emotions to foster stronger client relationships.
- 💬 Utilize languages that genuinely connect with your ideal clients.
Tune in to discover how to revolutionise your marketing approach and attract even better clients by tapping into their emotions. This episode will equip you with practical, simple steps that you can start implementing today.
KEY TAKEAWAYS: Implementing Human-Centric Marketing Strategies for Impactful Connections
- Understanding Client Emotions: Successful marketing hinges on recognising the emotions clients experience when interacting with a business. Since most decisions are made subconsciously, it's crucial to align marketing strategies with how clients want to feel.
- Five Marketing Strategies: The five strategies identified are Certainty, Connection, Contribution, Growth, and Significance. Each strategy corresponds to different emotional needs that clients may have when choosing to work with a business.
- Personalized Approach: Business owners must identify which of the five strategies resonates most with their services. This can be determined through a simple test that evaluates the emotions clients associate with their business.
- Effective Communication: Once business owners identify a strategy, they should incorporate relevant language into their marketing materials, sales conversations, and customer service interactions to create a consistent and appealing message.
- Continuous Feedback: Gathering feedback from clients about their experiences and perceptions can provide valuable insights. Moreover, this can help refine marketing strategies and ensure that the business aligns with client expectations, ultimately leading to better client relationships and increased sales.
BEST MOMENTS: Insights on Human-Centric Marketing
04:32 – 💬 “We actually make about 95% of our decisions subconsciously. We don't even know our brains are doing it.” – Chantal Cornelius
08:44 – 💬 “The best way to find out how your clients feel about you is to ask them.” – Chantal Cornelius
11:45 – 💬 “This is where clients will work with you because you can help them to have a bigger impact. You can help them to feel seen, heard, respected.” – Chantal Cornelius
20:12 – 💬 “I try to help people to get from where they are stuck right now, subconsciously or consciously or otherwise, to a place where they are looking more towards a life of freedom.” – Steve Day
32:40 – 💬 “Success for me is being able to do that, to have a business that means I can go away for two weeks…” – Chantal Cornelius
TIMESTAMPED OVERVIEW: Five Core Human-Centric Marketing Strategies
00:00 “Uncovering Human-Centric Marketing Secrets”
03:29 “Live Marketing Strategy Coaching”
09:53 Emotional Appeals in Charity Donations
13:14 Tailored Business Strategies
16:28 Empowering Coaching for Growth
19:43 Internal Growth Over Business Expansion
23:17 Client Feedback: Key to Improvement
26:51 “Refocusing Core Business Goals”
29:13 Business Feedback Initiative
32:23 “Success Equals Skiing Adventures”
VALUABLE RESOURCES
- Find Out Your StandOut Strategy: https://appletreeuk.com/take-the-test/
LINKS TO CONNECT WITH THE GUEST
ABOUT THE GUEST
Chantal Cornelius is a seasoned marketing consultant and the founder of Appletree Marketing, which was established in 2000. With over two decades of experience, she specialises in assisting service-based businesses, mainly coaches and consultants, in attracting new clients and achieving sustainable growth. Chantal emphasises the importance of emotional connections in marketing, advocating for strategies that resonate with clients' feelings to foster engagement and loyalty.
In addition to her consulting work, Chantal is an accomplished author. Her latest book, “StandOut Strategies”, published in October 2024, delves into innovative marketing approaches that move beyond traditional Unique Selling Points (USPs), focusing instead on emotional engagement to differentiate businesses in competitive markets.
LINKS TO CONNECT WITH THE HOST
- Website: https://www.systemizeyoursuccess.com
- Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
- LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
- Instagram: https://instagram.com/systems_and_outsourcing/
- YouTube: https://youtube.com/@drsteveday42
ABOUT THE HOST
Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners feel overwhelmed because they don’t know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.