Published: 2 July 2026 · Last updated: 2 July 2026
Build Brand Voice Guidelines that let anyone – AI or human – write authentically in your voice while you stay in control.
I can take something written start to finish by an AI, run it through an AI detector, and watch it come back at zero.
Not because I'm hiding anything.
Because it reads as if a person wrote it.
Most AI writing doesn't.
It reaches for words nobody says out loud.
“Facilitate” instead of “help”.
“Demonstrate” instead of “show”.
“Utilise” instead of “use”.
You read it, and something feels off, even if you can't name it. So does everyone else.
And those little tells are exactly what the detectors catch.
The fix isn't a clever prompt.
It's a document.
I keep one brand voice document that tells the AI, and any human writing for me, how I actually sound.
Short sentences.
Plain words.
A hyphen, never that long dash the AI loves.
A read-it-aloud test before anything ships.
This week I walk through all ten sections of it. The real thing, not the theory.
And it matters for more than detection.
I draft with AI to save hours, but I never send it blind – I read every line first, because it still has to come from me.
There's a moment in the episode where my VA caught the AI building a whole email around the wrong point.
Proof you stay in charge, even when the machine does the typing.
Get the writing right, and people keep reading.
Get it wrong, and they quietly switch off.
Have a listen – I'll show you what goes in the document.
KEY TAKEAWAYS: Brand Voice Guidelines That Make AI and Your Team Write Like You
- Systemise Your On-Brand Content Creation: Every business can easily create a single, well‑built Brand Voice doc that enables AI and team members to draft any written text in your own unique voice, without you having to spend hours supervising. Someone just needs to quickly proofread it and maybe tweak it before publishing.
- Ban the Phrases You’d Never Say: Capture cringey, over‑polished lines and outlaw them so your writing sounds like a real conversation, not a corporate brochure.
- Let Your Region Show Through (Lightly): Subtle regional cadence and expressions can make your brand feel more human. But it has to be a tone, not a costume. Don’t sound like a stand-up comic, doing a poor impression.
BEST MOMENTS: Effective Brand Voice Guidelines in Action
01:40 – 💬 “ Humans like speaking to humans, and the minute they pick up that they are speaking to an AI… they lose trust.”
12:00 – 💬 “The read-it-aloud test is: Before any sentence ships, would Steve (I) actually say it aloud to a friend over a coffee? Is it the kind of line you'd only ever write down, never say? Then rewrite it.”
18:51 – 💬 “The long dash, and that is what AI always uses, and it's an absolute telltale sign something's being written by an AI.”
26:47 – 💬 “ It's probably the most powerful or useful standalone document out of all the ones that are in my brand kit.”
TIMESTAMPED OVERVIEW
00:00 Why most people can’t write in your voice
03:48 Your brand document ecosystem
10:57 The read‑it‑aloud test
18:47 Banned phrases, plain language & AI tells
23:00 Sentence structure and truthfully telling your story
Episode Transcript
Please note: This transcript was generated using automated transcription tools and may contain typographical errors or inaccurately captured words or phrases.
Dr Steve Day: Last week I ran a workshop based on the copywriting engine that I mentioned in a recent podcast. One of the things that came back was how few people in that workshop had decent Brand Voice Guidelines in their business. And they wondered why their staff struggled to write emails that sounded on brand like them. And also why if they are using AI, that it just didn\'t work, and you spent more time editing stuff than actually the benefit you should get from it.
So today, I wanted to actually share something that I shared on that workshop that got really good feedback. And that is my actual Brand Voice document. And my hope is that by sharing this with you, it\'ll explain the kind of stuff that I\'ve found really helps not only AI, but humans. To write more authentically, to write more on brand. And to make your emails, messages, social media posts, blog posts, whatever it is that\'s being created for you, sound like you.
Hope this helps.
Okay, so in this episode I\'m gonna walk through the 10 sections of my Brand Voice document. This is, in my opinion, the most important of the collection of documents that I use to train both AI and humans to write like me.
This allows people to create drafts for any type of content that\'s going out. Whether it\'s a social media post, an email, a blog, whatever I need to do. Or just replying to somebody\'s, complaint or query or a customer inquiry or a new client or whatever it is. I have an ability to get other people or AI to actually draft things for me.
Now, I use the word draft here importantly or specifically. Because I don\'t wanna give the impression that you should use AI and just create stuff and send it out. Because doing that can very quickly damage relationships. Humans like speaking to humans. And the minute they pick up that they are speaking to an AI and it\'s obvious that an AI wrote something, they lose trust in the person that\'s delivering that, in my opinion.
And so I get AI or humans to draft everything that I do now. It saves me hours and hours every single week. But I always cast an eye over it. I\'m always tweaking stuff. I\'m often, like, happy with the result and don\'t have to tweak anything. But actually sometimes I do. And I\'ll give you an example today that the AI used all my copywriting engine. Created the emails to promote my latest podcast, and it presented the draft to me.
Now, there\'s a couple of things in there that was like, \"This sounds like an AI. This isn\'t right. Something\'s gone wrong here.\" So I pushed back on it. And I asked it to actually identify those things that weren\'t humanized. And to actually update my brand documents so that in the future those kind of things aren\'t picked or done again. And I- this is an iterative process. I\'m constantly updating this and constantly adding to it.
I also noticed that it actually hadn\'t picked up the main thread of the episode. Actually, no, I lie, I didn\'t notice that. My virtual assistant did. She actually spotted it and said to me, \"Look, Steve, I don\'t think this has actually picked up the main thread. You were talking about humanization or the amplification of being a human by using AI to do other stuff. That was the main thread.\"
And so what I did was literally just take what she told me and put it back to the AI, and the AI rewrote the whole email. Much more focused on the actual thing that I was talking about in that episode. And that second run, because I\'d already prompted it and said, \"Hey, don\'t, you know, use AI stuff. Like, make sure this is actually humanized.\" I didn\'t have to change a single word. But I still read it to make sure it was on brand. And it\'s the way I would\'ve written it if I had written it myself.
So I\'m just using the tool of AI to do the time-consuming hard work for me. But I\'m not giving the AI total control over what gets said. Because it still has to come from me. It has to be authentic.
And I\'ll, admit that back in the day when we were starting out with this, I just, I didn\'t have the time I didn\'t feel to actually go through this. It was so frustrating going back and forth. Which is why I\'ve created all these documents, which is why these are so powerful and so valuable.
So I did send stuff out that actually in hindsight was obviously written by an AI. And I regret it. It\'s a mistake that I made and that I\'ve now fixed it. And so this is what I\'m gonna talk about. So the brand voice is how I fixed it. This and other documents.
So the other documents that I actually use are - have the Content Rules. Which are general rules that apply to every single part of content just to give the AI structure. And also direct the AI to the other documents it can use and tell it when to actually pull on them.
Brand Voice, I\'m gonna discuss today. There\'s also a Founder Story and that goes deep into all the stuff that I experienced. There\'s a Vision, Mission, and Values document which explains why I do what I do. There\'s an Ideal Client document and then there\'s a bunch of other documents that are specific for channels. So emails or podcast promotions or blog posts or different channel email- channel, sorry, copywriting for example, social media or LinkedIn, whatever.
And so that collection of documents allows me to now get my AI to do everything for me. And if you\'re interested in building all those for yourself, I do run or have a Copywriting Engine Workshop. Which you can come along and actually get a prompt which will build all these for you.
If you head over to sys.academy/guides and download the Brand Voice document, my Brand Voice document, so we\'re gonna give you as an example on there. Then you can- you\'ll be on our mailing list. And therefore you\'ll also get invited to that when we next run a live session. And I may also have it on my website. So you can actually go and have a look on our website, systemsandoutsourcing.com or Systemize Your Success. There should be one on either of those or both of those websites.
So with all that said, let\'s move on, actually go through the Brand Voice document. And I just, little caveat here that when you go through this, and I encourage you to stay and listen to this. Even though you\'ve got the link to go and get this document now. Is because I wanna explain why I\'ve put this stuff in and how important it is.
But then once you\'ve got this you could get the document I\'m gonna share with you which is my own Brand Voice Guidelines. Because I think it\'s just good to have an example sometimes, that\'s why I\'m giving you this. If you take that example, you could give it to the AI and ask it to then quiz you to actually make it more your own. Actually turn it into your own Brand Voice.
That is kind of what my entire workshop is about. But we also build all the other documents in there as well. So, you can decide if you wanna come on the workshop or not. If not then just you can use this Brand Voice documents and get started. So let\'s just go through the 10 sections.
So the first section is just the Overview. It describes what this document is and what it isn\'t. This is super important for the AI to understand should I use this in this context. For me, the Brand Voice gets applied to pretty much everything. But some of the other documents, for example the email examples or email guidelines, that would only be used when I\'m writing a specific type of email.
So if the AI reads that intro and goes, \"Hold on a minute. I\'m not writing a promotional email, but for some reason I\'ve started reading this.\" It\'ll just stop and it won\'t actually incorporate that in. So it\'s a really useful check to have that at the beginning.
Next, we have something called the Brand Frequency. And I\'ve not come up with all of these words. The AI has generated these section headings, if you like. Along with documents and learnings that I\'ve come across over the years. And I\'ve been developing this stuff for 10 years and working with marketing coaches and copywriters and AI to try to get this to work. And now it does. These are the sections that it\'s included.
So first of all, we have the Brand Frequency. This is- and it\'s all in the third person. So I\'m gonna read it in the third person to save me having to translate it in my head as I\'m writing it. So it says, \"The overall feel of Steve\'s brand is that intersection of these four qualities: playful yet potent, deep but direct, structured and spacious, grounded and authentic.\"
And there\'s a little bit of description about what each of those means. \"The tone is calm authority. Meets genuine human connection. Steve meets people at the edge of burnout and guides them back to clarity. The writing should feel like that. Steady, sure, and on their side.\"
And this to me is so important. Because if your company sells something, whatever that something is. A lifestyle change or a car that\'s super efficient or you\'re a coach and you help people be totally focused or you help people be creative. Whatever it is that you actually do, your writing needs to emulate that.
So the meta learning that people go through as they read your content is that I get the feeling, without even knowing it, of what the result will be of working with you. And I think that is something that I learned from a brilliant marketing coach that I work with and still work with. And it was something that actually I didn\'t realize how important that was. That what we say tells people how we think. And how we think is gonna be how we deliver, and how we deliver will be what the results are. And so super, super important learning.
Next section is the Voice Rules. And it says, I\'ll read what it says. \"These are non-negotiable in all content.\" So here I\'ve got, use British English, write as if talking to a person over coffee, use you and I, never we and our team. Because it\'s coming from me and I want it to be personal. You may not have that. That\'s fine, depending on your business.
I use short sentences, one idea per sentence. Punch, don\'t waffle. Starting sentences with \"and\", and \"but\", and \"so\" is encouraged. Because that\'s the way I speak. I say, you know, \"so\" all the time. And so I don\'t ignore that or don\'t push that out of my writing. Because actually that\'s just the way I write.
I use white space as punctuation. I make sure it\'s, there\'s not too much clutter on the page. And I trust the reader\'s intelligence. So I don\'t wanna overexplain stuff. And this is something that actually and naturally I do. And I\'m probably doing it in this podcast because that\'s just my natural state sometimes.
But that\'s not the way I want to be. I just, that\'s the way it naturally comes out sometimes. So the way I deliver my content is through refinement, is through actually, you know, trying to get rid of the overexplanation. And so I want my voice to carry that intention through. Because the end result of what I often deliver is that, or I hope to deliver, is that even though my natural state is to overexplain. So hopefully that explains that enough, and I\'ll stop.
The next thing part of the voice rules is the \"Read-it-aloud Test\". And this is something that I put in after I was going back and forth with the AIs often. And trying to get it to work right. And the same thing with copywriters, by the way. It\'s exactly the same conversations I had with live copywriters when I\'ve employed those in the past. Is to get the person to read it back through.
So it\'s asking the AI to put a check in when you\'re getting anything to do with the AI, is get the AI to read it back through. And reapply the rules that it should have applied the first time around to make sure it applies it the second time around.
So the \"Read-it-aloud Test\" is, \"Before any sentence ships, would Steve actually say it aloud to a friend over a coffee? Is it the kind of line you\'d only ever write down, never say? Then rewrite it.\" Because I want to write like I speak. That\'s my style. It may not be yours. I like it to be conversational and friendly.
And then we get into something called Writer Phrases, and this is where you write in a way you would never speak. And this is something that AI does brilliantly, as in it just writes in a way that you wouldn\'t speak. So it\'s not a good thing that it does this, it just does it a lot. And so here I have actually picked up on stuff the AI said in the past, and I add it to this.
And when I say I add it, when I\'m using an AI agent like Claude, I will ask it to update my brand documents when I see a new guilty phrase like this. So some of these phrases that I\'ve picked up on, there\'s quite a few here, so I\'ll read the top few. So, \"the gap is familiar, the operational drag, smoothed out version, land on a page, the cost of how I\'m wired, felt like a stranger was speaking\". And then it\'s got a caveat here, when describing one\'s own voice or writing.
So it\'s just saying, I\'m stating here some of the things that I\'ve spotted that the AI\'s written. And this could be a human copywriter the same. That I just would never say. And so I simply tell it to look out for things like this.
And then I ask it to actually look out for metaphors and polished sounding phrases. Like I want it to sound not perfect. I want it to sound like I\'m having a chat. And that\'s it. So like plain words over polished words is the next subsection. Which is instead of, it\'s like the use this rather than this. So help not facilitate, show not demonstrate, use not utilize, get not obtained, find out not ascertain. These are the words that AI inserts to like Latinized type language. Which we don\'t use in common day-to-day speech.
And so two things happen here. One is you lose authenticity. It doesn\'t sound like you. The second thing is, and really importantly, it gets picked up by AI detectors. So I can run, and I\'ll say 100%, but I\'ll say 99% because it\'s always gonna be the outsider case. I can run nearly every piece of content that\'s produced by the AI, and it will be a zero detection in an AI detector. Even though it was written 100% by AI. It\'s because I do stuff like this.
The next section is the Regional Voice. And this is the latest section I just added. And that actually prompted me to think, \"Hey, I need to tell people about this.\" So that\'s what I\'m doing. This was a cool one because I grew up in Northern England. I\'ve not got a very strong Mancunian accent. But I do have lots of colloquial phrases that are Mancunian-ized or Northern-ized.
And so I want those to actually come through my writing as well. I don\'t want to go into sort of the Liam Gallagher type speak. But I want to actually make sure that it\'s just a natural way I speak.
And so here is what the Regional Voice section says, \"Steve grew up in Northern England, the voice should carry a quiet trace of that. Not as a performance, but as authenticity. The brand isn\'t a regional voice. It\'s a calm, grounded voice that happens to come from someone who grew up in the North. That trace should show up in the word choice and cadence, not in the dialect.\"
I love the way it worded that. And when I say it, it\'s because I told the AI I wanted to add a regional aspect to my voice.
I think the exact expression I used was like, \"I grew up in Manchester. I\'ve not got a strong Mancunian accent. I don\'t sound like Liam Gallagher, and I don\'t want to sound like Liam Gallagher. But I want to incorporate some colloquial expressions and phrases into my writing.\" And then it basically built what I\'m reading now.
So it says, \"Useful patterns. Understanding over hype. So worth a listen beats you need to hear this\". Like, I hate that marketing stuff, \"You need this now\". Well, maybe you do, maybe you don\'t. Maybe you\'ve already got it. Maybe you don\'t really care. So yeah, \"worth a listen\", I think is a much nicer way of saying it. And that goes through many examples like that as well.
Another one here is, \"dry directness\". And I love this, and this is the way that, again, like I like to actually come across. Because this is the way I am in real life. I have very few filters in my head when it comes to what I say. So I often say things a bit dry. And people that know me, that\'s cool. But, and within reason, I want that actually to come through.
I don\'t want to offend anybody. I\'m not- I hate offending anybody. And never my intention. But sometimes that\'s just missed from language entirely. Because we\'re trying to be too polite. When actually, as it says here, \"If something\'s daft, call it daft. If it goes the wrong way, say so. Northern voices don\'t soften things into business speak. They name them.\"
I love that, and that is something that I totally stand by. Another one, \"Phrases that feel natural in the mouth. Use sparingly, where you would otherwise reach for a stock business phrase.\" Like things, for example, \"fair enough, honestly, do me a favor, the thing is, right, so, you know what I mean?, for what it\'s worth\".
Like, those are things that I say that I didn\'t realize that they were just colloquial Northern expressions. And I, but just picked them up and realized that, you know, that\'s the way Steve speaks? So that\'s what we\'re gonna use.
And then it\'s got here which is the banned regional caricature words. And this is because I mentioned not sounding like Liam Gallagher. So this is, don\'t use things like \"our kid, out and out, sound, any Liam Gallagher-isms\", and any phrase that would appear in a sketch about Northerners. So I love that section as
So it\'s saying here, and the close this is, \"The Northern element is a tone, not a costume. If it sounds like a character voice, it\'s gone too far.\" Brilliant. I mean, but just saying that, if I came from, you know, North Manchester and I sounded like a Mancunian, then I might want to include that in my writing. Because that\'s actually how I sound. But I don\'t. I sound a bit Mancunian, a bit Northern. And therefore, I just want a bit of that in.
And so this is about me. You shouldn\'t replicate this for you. This is the way I want to sound. And you need to find your own way of interpreting this.
Cool. The next section is Tone Principles. So I\'ll just read a bit of this. It\'s a little, again, it\'s all these are quite long. So I\'m just gonna read the most potent things out.
So, \"Empathetic first. Always acknowledge a reader\'s reality before offering a reframe or solution. They need to feel seen before they feel guided. Honesty over polished. Steve is willing to name hard truths, burnout, failure, the gap between what people say and what they feel. This is rawness as a feature, not a flaw\".
And there\'s actually a- I\'ll just mention something here. So I actually recently banned the word \"gap\", unless it\'s in certain contexts. Because it can sound a bit forced. Like I never say \"the gap\" in conversation, so I wouldn\'t actually say it. And so in my brand documents, it shouldn\'t use the word \"gap\" either.
So we want the meta-learning is here that the document that we\'re actually writing should emulate the way we\'re actually speaking as well to some extent. Okay, it\'s an instructional document, so it\'s a different tone, say, than writing a promotional email. But we shouldn\'t be actually confusing by using banned words in the description of the things we\'re trying to ban, if that makes sense. Or the documents we\'re actually creating.
One thing I\'ve just noticed here, which I\'m gonna actually change, is that in AI you should never use what are called em dashes, which is the long dash. And that is what AI always uses, and it\'s an absolute telltale sign something\'s been written by an AI. Like humans use a hyphen when connecting two words. Or, you know, having the follow on to the next sentence. Whereas an AI will use this em dash thing.
And I\'ve just noticed that this updated version, because I was not for the technical thing, I for some strange reason was using a web version of Claude AI, which I never use. And I don\'t think it picked up on my brand guidelines. Because this document now, my brand voice has em dashes in it. I just spotted it a second.
So I\'m gonna actually, as soon as I finish this, update that and remove all the em dashes. Or I\'ll get Claude to remove all the em dashes. Because I don\'t want those to filter into anything by confusion. Like the way we present things to the AI should be the way they\'re used as well. Hopefully that makes sense.
Cool. So a couple other tone principles. So, \"Catalytic, not pushy. So, content invites reflection, opens possibilities. It never pressures. The reader should feel drawn forward, not pushed. And then grounded authority. Confidence comes from experience, not assertion. Steve doesn\'t tell people what to do. He shares what he\'s learned and lets his readers find themselves in it\".
So next section is Vocabulary. And I\'ll just say that in my Content Rules, I have a specific section for avoiding detection by AI. And there\'s a long list of words, of phrases, of idioms, of metaphors, of expressions, of analogies, et cetera, that I build on over time. To avoid me being detected by any AI. So like I was saying before, every time I see the AI saying something that I wouldn\'t really say, it sounds a bit AI-ish, I\'ll add it to that list of banned stuff.
This vocabulary here is a very much shorter version of that. That really just leans into the way that I speak rather than talking about the anti-AI detection stuff specifically.
So I\'ve got sections in this is use these words, they\'re native to the brand. So these are words that may otherwise be seen as cliché or businessy. But they\'re actually part of the way I teach and what I teach, so I want them to include it. So I\'ve got things like \"systems, flow, clarity, structure, vision, alignment, fulfill, sustainable, delegation, freedom, presence, impact\".
All these things, I wouldn\'t use them in conversation when I\'m speaking. But actually because they are core to what I actually teach and train and coach people on, then they need to actually be allowed. Then I have a section with banned phrases, specific banned phrases. And here it, as I said before, it references the Content Rules document.
So these documents can talk to each other. And in AI you can have, I think it\'s, well, at the time of my last reading about this. In Claude you can have five layers of reference before it starts getting confused. I don\'t actually go that deep. I just have two layers, typically one document referencing another.
But it means you don\'t have to duplicate yourself. And in my opinion you should never duplicate yourself. If you\'ve said something once, like my list of banned AI words, I wanna have one place that gets updated. I don\'t wanna have to think about updating two places.
So referencing other documents allows you to make your rules or the skill knowledge documents, make them modular. And so they can, different parts can be reused in different skills in different places without you ever duplicating anything. So that\'s a really good example here.
So other banned phrases are things like \"honest, unlock, leverage, game changer, synergy, deep dive, up level, soul lead, scale up, hustle, grind, tribe, passion\". Again, these are things that I don\'t use. Actually I do use \"passion\", but not as a standalone noun. I use it as \"passionate\", for example. I wanna work with \"passionate\" entrepreneurs, and therefore, that is one of my allowed words. Even though it\'s actually a banned word if it\'s used as a noun.
Then I\'ve got banned phrases. Similar to banned words. But these are things which I\'ve just directly picked up on. There\'s only two in this, \"my readers and gap closed\". Because I was like, \"I don\'t really use those expressions,\" so I just add them. And again, when I say this, I just keep on repeating myself but, when I say I add this, I just go to the AI, \"Ooh, I would never say that. Can you update the brand documents?\" And then it goes away and does it for me. I\'m not constantly having to go and update these things.
Cool, and then next section, Sentence Style. And this is exactly what it says on the tin. This is what my version is, \"short and direct. One idea lands, then the next. Build rhythm through contrast, no repetition\". And then it\'s got an example. Examples are great, by the way, for anything like this.
So, \"not more to do, more to feel. Not a strategy, a reset. Not pushing harder, seeing more clearly\". That\'s the way I write, I like to write. Not every sentence, but it creates that rhythm, that direct punchiness. It\'s not grammatically brilliant. They\'re very short sentences, and they start with the same word. There\'s repetition in there.
So if you\'re not careful - well, not - if you want that, I should say, you\'ve got to actually state you want that. Because it\'s not actually a really good way to write. Like repeating the same word at the beginning of a sentence repeatedly is not great English use. But it actually creates impact, and that\'s in these circumstances what I wanna do.
And I\'ve also said I like varied sentence length. Because I have lots of very short sentences, like three words in my writing. Like I\'ve just described then. But I also wanna balance that. And have actually normal length conversations or sentences as well.
Next, we\'ve got the Structural Pattern. And this is really just about story writing. So it\'s lessons that I\'ve learnt over the years about writing content that pulls people through to the end. And so we, this, you might have a different version of this.
For me, it\'s, \"empathy hook, name the problem, reframe it, gesture towards an answer, and the invitation\". So it\'s a five-step, story arc. And there\'s different variations of this, depending if I\'m writing a promotional story email. That\'s a bit more of an in-depth version of this. But this is the general overview. Because this is in my main Brand Voice document.
I then have my Core Brand Truths. Because these underpin everything I do. And I\'ll just read actually exactly what it says. So, \"these are the anchoring beliefs that underpin everything Steve says and does. Content should reflect these, not quote them verbatim. They embody them. So align your vision with your true self for sustainability. Create systems that support your flow, not suffocate it. And freedom isn\'t tomorrow\'s goal, it\'s how we choose to live today\".
That is literally the core of what I try to focus or base my work on. Because I believe it can make huge change the way people go about their work and life by having those things in their life. And therefore, I want that to come through with my writing.
And the last section, What To Avoid. And this is just generic stuff. It goes alongside the stuff we talked about previously. But it\'s generic. I\'ll just read them because it\'s useful, I think. \"Generic online coach language. Talking about systems without talking about people. Sounding polished but not personal. Over-explaining. And inspirational vagueness\". And there\'s a little explanation for each of those to give it a little bit more of a meaning behind them as well.
So in summary, which I actually is a banned word from my expression \"in summary\", but there you go. I seem to say it. So in summary, this Brand Voice documents has 10 sections. You\'ve got your intro at the top to help the AI know or the person who\'s using this know this is the right document for them.
Got the Brand Frequency. Got the Voice Rules. We\'ve got the Regional Voice. We\'ve got the Tone Principles, the Vocabulary, Sentence Style, Structural Pattern, the Core Brand Truths, and the What To Avoid.
So that is my Brand Voice document. I think it\'s probably the most powerful or useful standalone document out of all the ones that are in my brand kit. And if you wanna download this for yourself so you can see exactly what my Brand Voice document looks like. That you can then whack into an AI and get it structured something similar. Then head over to sys.academy/guides. And you\'ll find this on the downloads on Brand Voice.
And by downloading as well, you\'ll be giving me your email address. And so if you\'re interested in coming along to a copywriting workshop, then you\'ll get wind of when the next one is. Because I\'ll send you an email letting you know for the live version. Or you\'ll find a link on our website as well. If there\'s a workshop coming up, it will be on there.
So I hope this has been useful. I thought I\'d just do this deep dive because it\'s really easy to talk about this stuff. But not actually give the detail that actually really helps push people forward. So I hope that is what this did today, that I\'ve delivered on that. And I think alongside you actually going, having a look at this document yourself, and seeing how it\'s structured, the kind of detail that\'s in there.
And it hopefully will inspire you to create something similar to really make not only AI. But any human in your organization who is writing for you or on your behalf. Or drafting things for you or replying to clients. It will help guide them to know how you want them to sound when reflecting your brand.
Thank you very much indeed. Please remember to hit subscribe if you\'ve enjoyed this. And do share this episode with anyone else you know who runs a small business. Who needs some more help to live with more presence, purpose, and peace.
Thank you very much.
VALUABLE RESOURCES
If you’d like to see my full Brand Voice document, head to https://sys.academy/guides and download it. You’ll also get an invite next time we run the live Copywriting Engine workshop, where we’ll build out the rest of your brand kit together.
LINKS TO CONNECT WITH THE HOST
- Podcast: https://www.systemizeyoursuccess.com
- Website: https://systemsandoutsourcing.com/
- Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
- LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
- Instagram: https://instagram.com/systems_and_outsourcing/
- YouTube: https://youtube.com/@drsteveday42
- TikTok: https://www.tiktok.com/@drsteveday42
ABOUT THE HOST
Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.
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My Journey to AI-Enhanced Copywriting: Cutting Costs without Cutting Corners
