SYS 110: Step Beyond Your Expertise and Build a Better Business: An Inspiring Interview with William Buist, Author of Intentional Mastery

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  • SYS 110: Step Beyond Your Expertise and Build a Better Business: An Inspiring Interview with William Buist, Author of Intentional Mastery

Steve interviews William Buist, speaker, business mentor and author of “Intentional Mastery: Step Beyond Your Expertise and Build a Better Business.” He is a keen photographer, walker and skier. William enables business owners to become the masters of their markets, operate more effectively, and stand out from all their competitors. William has been running his business for 20 years. He has a lot of insight into finding the right clients for your business and effectively utilising your skill as a business owner and leader.

Steve and William talk about his journey through the business world and into mentoring, becoming a true master of your field, what process he takes to guide people, and what he feels is the true meaning of success.


💡 William helps practitioners in their businesses take that extra step and become real masters in their field.

💡 Masters draw insight from all aspects of their life. These aspects reveal different perspectives, and William explores the history of his clients to get to know all their skills and motivations.

💡 Identify your skills and passion and concentrate on those. For tasks where your skills are not focused, try to identify those whose core skills speak to those areas and utilise them.

💡 Be sure that your priorities are correct. Ensure you don’t have tunnel vision in areas that result in ignoring others.

💡 When encountering a problem, search your experience for a similar problem to extrapolate from. Identify someone that you can consult effectively for a different perspective.

💡 Practitioner to an expert is about doing the work and seeing how the work operates in different environments and contexts. Expert to Master is about appreciating everything you have and seeing how all your knowledge and experience fit together.

Inspiring Interview with William Buist, author of Intentional Mastery


03:51 – 💬 ‘All the hard work we put in as business owners is worth nothing the day we die or quit our business unless you've managed to find a way to pass on that knowledge for your legacy to continue without you and to continue to grow without you as well.’ – Steve

10:48 – 💬 ‘I think the mindset shift comes when people say this is not my core skill and I should have somebody for whom it is their core skill to do it and finding a way to make that happen.’ – William

13:08 – 💬 ‘Our time as business owners are more valuable than I think we realise for many years, and the mindset of "It will only take me 10 minutes!" is the complete killer of productivity.’ – Steve

37:24 – 💬 ‘Success in life is about being content that you are doing your best to help others be the best they can. It’s not about seeking happiness and great moments with medals and all the rest of it. It’s about that sense of contentment when you get good feedback for doing the best that you can for the people you work with.’ – William





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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

To know more about the scaling your business, check out this episode:

Using Experienced Virtual Assistants To Accelerate Your Business – Interview with Richard Evans, Founder of Awaken 2 Business and VaVaVoom

You may also like:

Maintaining Your Team's Values, Culture, And Purpose As You Scale Your Business – Interview with Daniel Viduya, Head of Growth, Support Zebra



Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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