How to Define Your Values and Transform Your Business – Chet Morjaria Interview


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Steve interviews Chet Morjaria, author of “Work Worth Doing: Align Your Value with Your Values and Make a Meaningful Mark on the World.”

Together they discuss how knowing your core values and having them clearly defined can help you grow your business and attract the right people to work with you, and find the right client for your product.


💡 Including a values system in the presentation of your business allows you to create true meaning and value in what you do.

💡Keep life on your terms by running your business how you wish and avoiding letting your business run you.

💡 If we are purpose-driven entrepreneurs, our values are at the root of our setup, so it is advisable not to lose touch with them as you progress.

💡If you can place your values front and centre of your recruitment process, you can achieve a better fit of personnel for your operation.

Business Values and Transforming a Business. Interview with Chet Morjaria


💬 “Meaningful work. Powerful words.”

💬“What makes this work meaningful to me is when clients feel aligned to their work, words and world.”

💬 “What do you not stand for?”

💬“Work on your terms doesn’t have to be against your people.”

💬 “Value inclusion leads to fulfilment.”


Chet Morjaria is a business and communications coach and founder of Realign Global, which coaches entrepreneurs who love what they do but struggle to create meaningful offerings and marketing that truly reflect their values. Throughout his career, he has taught hundreds of coaches and business owners to do this over the last ten years.

He is also the ex-Managing Editor of Breaking Muscle, a health and fitness website with 8 million monthly visitors, eight editors and 200 writers, so he knows how to align a business, its people, and its communications towards a common goal.

Chet has written a book on this, 'Work Worth Doing: Align your value with your values and make a meaningful mark on the world.' It won Highly Commended Short Business Book of the Year 2021 and is an Amazon #1 Bestseller.

Facebook, Instagram, LinkedIn: @chetmorjaria

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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

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About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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