SYS 123: Maximizing Business Potential by Outsourcing: How I Developed my Admin Virtual Assistant into a Certified Trainer

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Outsourcing Business Process: In this episode, Steve shares a huge milestone that he has just reached in his business. As business owners, we often feel that only we can provide the product that makes our business unique and have the expertise to pass on the wisdom to our clients. The potential to upscale is limited as we are only a single unit.

Steve has finally solved this problem by transforming his Virtual Assistant, JJ, into a Certified Trainer and is here to share how.


💡 The expansion of business can only be facilitated by acquiring more personnel and training others to do your current tasks, including the tasks at the heart of what you do.

💡JJ’s work as Operations Manager familiarised her with the course's structure and gave her all the knowledge to pass on to Steve’s clients.

💡 Developing Certified Trainers will allow Steve to concentrate on scaling, improvement and problem-solving in the business.

💡As coaches in business, we believe that people want us, which is not true. What they truly want are our solutions. These can be passed on by others within your organisation.

💡 Now, it is an established possibility that developing Certified Trainers can be repeated.

outsourcing business process


1:59 – 💬 ‘I teach people how to create systems, to outsource work, to remove them from the day-to-day running of their business and on the whole, I've done a pretty good job with that myself. But the challenge of "how do I remove myself from the thing that I created myself" and that I think it's me that the Clients need, that's the problem I had.’

9:32 – 💬 ‘Anyone can remove themselves from the day-to-day running of the business. Even if you’re the only person that knows something and you’re the person that’s been coaching and developing the business.’

12:10 – 💬 ‘People come to me for a result. If I can give them a result in an even better and quicker way without me being involved on a day-to-day basis, that will benefit them.’



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Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

To learn more about Outsourcing, check out this episode:
Outsourcing – What, Why, and How

You may also like:
The 3 Biggest Outsourcing Mistakes I Made – And How You Can Avoid Them


Outsourcing, podcast, Virtual Assistant

Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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