F Work, Let’s Play – Interview with Author John Williams


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What Makes A Successful Business?

Steve is joined by author John Williams, the writer behind ‘F Work, Let’s Play!’ and other works. Steve and John discuss how you can create a systemised approach to choosing the right business for you – one you both enjoy and profit from.

The discussion also focuses on idea formulation, marketing, selling, and establishing a profitable business that’s also pleasurable to operate.


💡 There is a prevailing perfectionism problem, where people are far too anxious about things being exactly right before they take action.

💡There are many sectors and markets to conquer, but willingness and keenness are only half of what you need to get there. Establishing your brand and business is also the art of identifying what makes your voice unique in that space.

💡 In order to create leads in the short term, we must seek to run campaigns that give people a strong connection to us, a better sense of our skills and expertise, and, ideally, an interactive experience.

💡When starting, an effective way to gain traction is to focus on your chosen sector and establish category creation on a small niche. This marks you out to potential clients as the expert in that field.

F Work, Let's Play - Interview with Author John Williams


💬 “People prevaricate far too much because they feel everything has to be perfect”

💬“What are you bringing to that idea beyond just the idea?”

💬 “The most successful people don’t have five days to give to you”

💬“That’s the power of category creation – if you can zoom in and ask how you can super-niche within a sub-category”


John Williams is the founder of The Ideas Lab, the company that has helped thousands of people find something they love, get it started, and make a living. He is the author of ‘F**k Work Let’s Play: Do what you love & get paid for it’, a WHSmith Business Book of the Month.

He started his career in creative technology as a developer of pioneering special effects software (including on-site work at Disney Feature Animation, LA). Then he also became Digital Media CTO at a startup before moving to head up a media technology consultancy team at Deloitte.

John quit, declaring he never wanted another job for the rest of his life.

He consulted independently to the BBC and other broadcasters around the world before finally founding The Ideas Lab, running a popular London event called Scanners Night, and writing his first bestselling book Screw Work, Let’s Play, now translated into ten languages (and which led to this new revised and updated book). He is also the author of Screw Work Break Free: How to launch your own money-making idea in 30 days, published by Vermilion.

John’s Social Media Links:

John Williams Facebook –

John Williams Facebook Group:





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Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely, and after totally nailing this concept, he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

If you want to know more about systems can transfor your business, check out this interview:
Real-Life Success – How Georges Used Systems to Reconnect with His Family and Became a Business Leader


Marketing, Outsourcing, podcast

Steve Day

About the Author

Since 2016, Steve has helped hundreds of business owners to systemise their businesses and outsource their work. In doing so, he has helped them regain control of their lives and create the businesses they set out to build.

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