Choosing a purpose driven path means trading comfort for courage—and discovering what you’re really capable of.
There’s a moment every entrepreneur faces.
The one when “safe” doesn’t feel safe anymore—it feels like a prison.
When comfort starts looking a lot like compromise.
And when you know, deep down, you’re capable of more.
That’s the space my guest, Lasada Pippen, speaks to.
He left behind a secure career in engineering to follow a calling he could no longer ignore.
Not for status.
Not for applause.
But because of purpose.
🎙 In this episode, we explore what it really takes to:
- Name the obstacle that’s holding you back.
- See the opportunity on the other side of fear.
- Make a decision—and “burn the boats” so there’s no turning back.
- Step into a life and business fueled by clarity, courage, and impact.
And because purpose without communication won’t carry far—Lasada also shares his C4 Communication Framework for speaking in a way that actually moves people.
🎧 Listen to the full conversation—it might just be the push you’ve been waiting for.
KEY TAKEAWAYS: Purpose Driven Lessons for Life and Business
- Identify Obstacles and Opportunities: To move forward, it's essential to identify first the obstacles that are holding you back and the opportunities that lie ahead. Therefore, understanding both is crucial for making informed decisions.
- Make a Decision and Commit: Once you've identified your goals and fears, the next step is to make a firm decision to pursue your desired path. This also involves "burning the boats," or eliminating any options to retreat, which helps maintain focus and commitment.
- Live with Purpose: Success is defined as living a life of purpose rather than mere existence. Moreover, engaging in activities that you love, are good at, and would do for free can lead to a more fulfilling life.
BEST MOMENTS: Purpose Driven Insights That Inspire Action
03:19 – 💬 “I want to make sure that I pursued everything that I believe I was supposed to have and pursued everything that I thought was worth going after.” — Lasada
03:39 – 💬 “I inspire people to be their absolute best and to believe that they can do anything that they feel that they should have in life.” — Lasada
04:56 – 💬 “Whatever level we are at in the world, in business, in life, in success, there's always the next level to attain to, and there's some barrier that's holding us back from getting there.” — Steve
32:08 – 💬 “It has to have clear communication. Nobody should leave a conversation asking, 'Mm-mm, I wonder what they meant by this particular phrase'. ” — Lasada
TIMESTAMPED OVERVIEW: Purpose Driven — Maximizing Impact with Lasada Pippen
00:00 “Maximal Impact: Break Comfort Zones”
11:24 “Embracing Change: A New Path”
19:24 “Creating a Culture of Trust and Purpose in Leadership”
29:28 “The C4 Communication Framework”
Episode Transcript
Dr Steve Day: Hello and welcome to Systemize Your Success. I\'m Dr Steve Day. Today\'s episode is all about breaking out of your comfort zone, about finding your true purpose, about bringing maximal impact to your life and your business and to those around you.
This episode is for you if you want to be inspired to become a better leader, to have the tools needed to overcome obstacles and to have a communication framework that is absolutely foolproof and, and gets your message heard by everybody you can connect with, whether that\'s in your organization or outside. Today I had the pleasure of interviewing Lasada Pippen, who\'s a former computer engineer turned motivational speaker and coach. So we had a lot in common. So if you\'re craving to live with more purpose, more presence and more freedom, this episode is definitely for you.
Hi LP. Very nice to have you on the show today. I want to just kick off by you just telling me a little bit about why you\'re here or what brought you here, as in why do you do what you do? What\'s the story behind LP in the short and sweet version? Then we can get into some more of the details as we go on into the interview.
Lasada Pippen: Yeah, totally. Thank you, Dr Steve. The short and sweet is that I felt purpose into what I am doing. Making a shift from computer engineering and architecting over into full time motivational speaking and coaching.
It was just simply one word, which is purpose. I wanted to do something that I felt I was called and gifted to do and I wanted to do something to where I could have the highest impact in the world. And speaking and coaching was that space for me. And so I made the shift and here I am today.
Dr Steve Day: Cool. I love that. And I love the word purpose as well. Like my vision statement, the last three words are purpose, presence and freedom. So to live with purpose, presence and freedom.
So very much. Yeah, I\'m aligned with that sentiment. But tell me a little bit more about this. So you were a computer engineer and you then made this shift. Like what was the. What. What is, what do you do now? How do you help people?
What is the thing that you bring to the world? Like, you talk about living with purpose. What does that mean for you? And what can we delve into today so that people listening to this show will walk away thinking that was time well spent listening to that interview today?
Lasada Pippen: Absolutely. So in simple, I inspire people. I inspire people to be their absolute best, to take leaps, and to learn how to coexist with fear and still go after their dreams. And make sure that they\'re fulfilling their dreams at the end of the day.
Dr Steve, I always tell myself this, and I tell others this as well, that once I leave here, once I no longer exist here on this earth, I don\'t want to leave here with any regrets. I want to make sure that I pursued everything that I believe I was supposed to have and pursued everything that I thought was worth going after.
And so I want to live life maxed out. I want to live life to its full potential. And so I inspire people to do the same thing, is to be bold, to be courageous, to live life max out with no regrets, no questions at the end.
And so in simple, that\'s what I do. I inspire people to be their absolute best and to believe that they can do anything that they feel that they should have in life. And a part of that is making sure that people understand that you are worthy of going after big things. You\'re worthy after going after big dreams and big ideas. And so that\'s a part of my everyday motivation and inspiration for people, is that, hey, you can do this and you can go be your best.
Dr Steve Day: Fantastic. And people listening now, they may think that sounds amazing, but what can I do? Like what could, what can I do today? What can I. Steps can I take? What like mindset shifts can I make or. I mean I\'m very happy if you want to use me as a subject, someone like, and just go through part of your process.
Like I\'m all in. I love this. I love the energy you have and, and I think you are. I\'ve watched some of the work you\'ve done, you published. I think you are inspiring. And so if you want to do it that way, that would be helpful. Then I\'m all game or just explain like what can we, what could I do now?
Like to feel like, like, because I know deep down that I. The things you\'re saying now, but having self worth, like to be worthy of success, like, like whatever level, like where we\'re at in, in the world, in business, in life and success, like there\'s always the next level to, to attain to, and there\'s some barrier that\'s holding us back from getting there.
And I\'ve literally just been doing some stuff with my coach and this morning about a money level consciousness. So talking about like what does money mean? Like why did, why is it a good or a bad thing? And going through like what my relationship with money is. And this really resonates with me. What you\'re talking about now, about the worth thing, it\'s not about worth, is in money, but worth and self worth and also, but it\'s also interlinked.
So, yeah, just very, very topical for me at the moment, this subject, so I\'m happy to explore this. So take us where, where should we go next?
Lasada Pippen: So first of all, let\'s identify what is the opposite. Whether it is the obstacle and then what is the opportunity. We all have obstacles that are in front of us, we all have obstacles that we face. We all have this challenge. Sometimes it can be wrapped in the form of fear. So let\'s identify what is the obstacle first.
What is the thing or things that is in your way that is preventing you from getting to the opportunity? So you have to be able to identify both of those things first. If you can\'t identify the obstacle, it\'ll be hard to see the opportunity. If you see the opportunity but don\'t see the obstacle, it\'d be hard to get to the opportunity.
So that, that\'s the first step is identify the obstacle, identify the chat, the, the challenge, the problem. And then after we do that, then we can identify the opportunity or the resolution to the problem or to the challenge. So if we were to. That\'s where I would have you start, that\'s why I would have the audience listening. That\'s where I would have you start.
What is the obstacle? What\'s the challenge? What\'s in your way?
Dr Steve Day: How do we, like. Let\'s jump in. So as you\'re saying now, I\'m thinking, okay, I\'m trying, trying to try and do this in my exercise for myself spot. But I think, yes, how do I, like, I don\'t really know in the moment, like, what the obstacle is. So is there, is there something I need to do?
I don\'t know what\'s in the way of where I\'m going. Maybe it\'s because I don\'t know what it is that I\'m trying to get to. I don\'t know which obstacle I\'m thinking about. Like, like, am I as successful as I possibly could be? No, I don\'t think I am.
Like, but why. That\'s probably the hardest thing for some, some of us to actually identify is like the first step to actually understanding that there is a barrier before you know what that barrier could be. Does that make sense?
Lasada Pippen: Yeah, absolutely. But if so, if you don\'t know what you want, if you don\'t know or if you can\'t see the opportunities, that\'s what I\'m saying, that will be hard to pursue if you can\'t see them or if you haven\'t identified them yet. So this is kind of the pre step into taking that leap or into getting into where you want to get to is identifying those things.
And so I can give you a very basic example. So. So for me, I identified. For me, when I was an engineer and an architect, when I was doing that work, I always wanted to be a speaker. I\'ve always had this burning desire, this burning passion to be a speaker.
That was the thing that I loved. I always wanted to do that. But for me, that was the opportunity is to be a speaker, is to be on stage, is to share my message. That\'s an opportunity. The obstacle was fear. I was afraid of doing it, of leaving what we call comfort here or what we call security here by having a stable job. I was afraid of leaving that to go after something that was a little bit more uncertain.
So in the, in my case, I identified both the opportunity and the obstacle at the same time. And so if you\'re confused at what is the opportunity or what it is that you want, it\'s going to be hard to identify the obstacle. We have to know what we want first, what it is that we want to go after, what do we want to do? We have to know that first in order to make a powerful decision.
Dr Steve Day: Cool. And so once we\'ve identified the goal, where we\'re going to go to and the fear and the obstacle, what\'s next? How do we actually go through this process to break out of the status quo where we\'re at now and actually move us towards that goal that we\'re looking for?
Lasada Pippen: Yeah. So next step is to make a decision and also burn the boats. This is a phrase that I use in my processes, say make the decision first and then burn the boat.
So let\'s play a little word game here. And so the word decision, the root of that word, it doesn\'t simply mean to choose. What it actually means is to cut off. So when you make a decision, it means that you are cutting off other options. So when I made a decision to go after speaking, when I made a decision to go after coaching. Once I made that decision, I had to cut off any other option that would prevent me from doing that.
So that\'s the second part is make a decision. And then once you make the decision, burn the boats. And this is why I say that, or this is what burn the boats mean in my world is that if you are going to swim and try to take the island, once you get over There burn the boats the way that you got over there.
Because there are going to be a lot of times to where you feel like, oh, I made a decision, but now I don\'t know if I can make it. Now I\'m in the thick of it. I\'m in the middle of this decision. I was committed at first, I was excited at first. But now that I\'m over here, I\'m not sure that I can make it.
I\'m not sure that I can survive. And so we want to burn the boats. Because if we don\'t burn the boats, we\'ll always take the way out. We\'ll always find the excuse, we\'ll always find the reason of why we shouldn\'t keep going. We\'ll always find those reasons and excuses.
So you want to burn the boat so that you can\'t go back. So once you make that decision, you\'re cutting off the option of quitting. You\'re cutting off the option of going backwards. So that\'s the second part is just simply make a decision and burn the boats so that you can\'t go back. Don\'t give yourself a way out because most of the time the human will take the way out and we want to prevent the way out. So make the decision and then burn the boats in. How you got there.
Dr Steve Day: Yeah, I can massively relate to that because I am a doctor by trade, so to speak. But I left medicine because I wanted to. My goal was to have a life of more purpose, of more presence and freedom. And I didn\'t believe that I could. Purpose was, was dealt with tickets. I had a purpose as a doctor. Presence, my family, with my kids, my, you know, with people I love. Absolutely not.
Because I was so distracted with the whole work and work life balance was totally skewed and freedom was just non existent. And so I decided to do exactly what you just said to actually just to change the path I was on. And when I moved to Sweden, I used to have the cute move to Sweden. Like that was the moment for me. Like you said burn the boats and burn the bridges as the English were saying the same thing.
It\'s like, you know, like just I moved and didn\'t, just didn\'t continue my medical profession over here. Bang, I was out and I couldn\'t, couldn\'t go back. And I was like, that is a scary thing.
Lasada Pippen: That\'s right.
Dr Steve Day: But because I\'d done exactly what you just said, I didn\'t have a choice. I had to keep going through the crap and the hard times and all the rest of it, and just. Yeah, because like you said, if you don\'t have an option to turn back, you can\'t. So you got to keep going. So I love it.
Lasada Pippen: Yeah. And I think that\'s the beauty of it, right. Is that you didn\'t have that way out. Because if you did it, and if. If we\'re totally honest, if. If you had the way out, you probably would have taken it.
Dr Steve Day: Oh, I\'ve thought about it many times when it\'s great. Times get tough, you know, and you go, oh, why don\'t I just go back? You know, it would be. It would be so easy in inverted commas and you. But you also know that the minute you go back, you know, all that effort going back, and then you\'re back to where you were, like, well, nothing\'s changed. Actually gone back a step like that. That\'s just terrible. So. Yeah.
Lasada Pippen: Yes. And so the interesting part today is that I had that moment, and this is how I figured out, oh, you know, you need to burn the boats, is that I had a moment to where I made a decision. I leaped into speaking. I went in head first, feet first, full in. And it dried up after about two months. It completely dried up. I had no events, I had no opportunities, no clients. I had nothing.
And I was so afraid that I took a contract back in the engineering world. I was trying to go back. I was trying to get my way out. And once I got back into the engineering world, I only lasted two weeks. I didn\'t have it anymore. I couldn\'t navigate the world anymore. And so I made a decision out of fear. But I was trying to go back. And if it would have worked out differently, I\'m sure I would have stayed in that comfort if I could have.
And so I\'ve lived through those moments of wanting to go back and not burning the boats. So I think that\'s a valuable step and one of the most critical important steps in getting to where you want to get to. And get into that place of purpose is making the decision and burning the boats.
Dr Steve Day: Yeah, I love it. Okay, so we\'ve jumped ship, so to speak. We\'ve done. We\'ve made the decision. We\'re on that path. Like, what is the next step? How do we get to that point of.
What do you call the end games and fulfillment? Is it just purpose? You talk about purpose? Is that the feeling of living with purpose? Is that for you, the. The ultimate win? And what\'s the next step towards it.
Lasada Pippen: Yeah, I just, I believe that people are happier or more content when they live a life of purpose. When they\'re living in their purpose, I just believe that people are more fulfilled. I believe that people enjoy the journey a little bit more. There are so many people that are doing things in their professional work that they do not enjoy, that they do not like. They don\'t feel fulfilled. They. It, you know, it provides a means of survival, but I don\'t want to just survive. That\'s.
It\'s no fun in that. I want to live it all the way out, I want to live to the fullest, I want to enjoy everything about it. And so living in that purpose is the ultimate place, and I believe that it serves the world better as well as well. And the way that we get there, the next step is that one. Do you love it? That\'s the question that you have to ask yourself.
Do you love this thing, this opportunity that you are pursuing? Do you absolutely love it? If you never got noticed for it, if you never got credit for it, if you never got an applause, if you never got accolades for it, if nobody ever shared it, reposted it, loved it, liked it, commented on it, if nobody never did those things, would you still pursue this one thing that you\'re going after? If the answer is yes, you can check the box and say, oh, yeah, this, this is purpose. This is purpose driven for me.
Number two is that are you good at it? Can you provide value? Do you bring value to your audience, to your clients? Are you sharpening your craft? Whatever the space is that you are operating in, are you actually really good at it? Because we, we don\'t want to pursue things to where we\'re average. And I believe that it\'s very difficult to be average as something your purpose to do. I think. I don\'t, I don\'t know if those two things can, can go hand in hand. So that\'s. Number two is that can I be really good at this?
And then number three is, it\'s sort of similar to, to number one is that are you willing to do it for free? Would you do this for free? Or is there a monetary figure always attached to what you do? And I think the monetary figure is important, but would you do it for free? I was speaking for free for five years before I ever asked for a dime, as for a penny.
Never received payment for five years. I was doing it for free. But that\'s because I loved it so much. I believe I was good at it. And then finally it has to Provide value. How does it help the best person? How does it help the people around you? Why do they want what you have? Matter of fact, why do they need what you have?
So if we can figure out those four things, do you, do you love it? Are you good at it? Would you do it for free? Eventually you get paid for it, of course. And then number four, how does it help somebody else? If you can get through those steps, you\'re walking in full purpose and you\'re in a place to where you\'re supposed to be. If we can do those things.
Dr Steve Day: Yeah, I like that. I like it very much. I think they, for me, like I\'ve heard that so many people in the past, mentors, etc, in the early days especially starting business was about like pick something you do for free. Anyway. I never really got it at first. Yeah, I never really understood the importance of that and, and of course I\'m not going to do it for free because that\'s not a good business. That\'s my knee jerk reaction to that. Cut the, to that statement.
And then over the years when I realized actually the difference is, is not about actually the monetary thing for me what I realized was the difference between doing something you would do for free or doing something you\'re only doing for money is the thing you do for free you\'re going to do anyway. I\'m going to like I wake up in the morning and the first thing I think about often is my craft.
It\'s like how do I like I wake up at two, two o\' clock in the morning and think oh my God, I\'ve got a brilliant idea for new AI agent. Like that\'s just what I do. That\'s who I am, that\'s what I get a buzz out of. And yeah, I have other interests and stuff and I like, you know, like all my hobbies and things but actually I still. One of my hobbies is the thing that I help people do. And that\'s, that\'s right.
I think that\'s the thing. It took me years to get that to understand that fully to why that\'s so important because like when you do that you just, you just, it\'s effortless to do work because you know, it\'s just like, because as you say you do it for free. And I think that just, you know, as you\'re saying that then it just reminded me of how, how long it took me to get what that actually meant and how, but, but actually how important it is.
And it\'s not about working for free, but it\'s about being sure that you could do it for free and still love it, you know, and, and, you know. Yeah, so I love it. Brilliant.
Lasada Pippen: Yeah, of course. And yeah, and it just puts you in a much better position if, if that\'s the mentality of how you approach it. And just like you say, of course you\'re, it\'s not about doing it for free in a literal sense, but you would, and you probably have before to, to some degree, but it puts you in a much better position.
You, you, you know for sure that you\'re in a place to where you\'re going to be content and fulfilled. And that\'s the ultimate go is that again, I, I don\'t want to go through life and, you know, at the end of the road asking myself, why didn\'t I pursue this? Or I wish I would have went after this and, or I\'m unhappy in a job for 30 years, you know, and then at the end of 30 years, you get a watch, you know, or, or you get, you know, some type of bonus or something for being there for 30 years.
But 30 years is a long time to dedicate to something that you had no passion, no fire about. And so I, I want to live on the opposite side of that. I want to be fired up every single day.
And just like you, I wake up every morning, I\'m writing notes. I have notes everywhere because I\'m always coming up with ideas and thoughts and how would this sound to the audience? How would they receive this particular message? And yeah, so, yeah, be fully in love with it. I, I, I\'m, I\'m so wrapped up and obsessed in what I do that, you know, I wouldn\'t trade it for nothing in the world, so.
Dr Steve Day: Very cool. I actually have a question for you that I picked up, I think was on your website possibly, but it was a really interesting point and I wanted to discuss because I think it\'s one of those things that I kind of struggle with in a way as a leader, and it\'s that I have this vision for myself and for the people around me, around me to live with more purpose, more presence and more freedom.
And one of the challenges that I sometimes feel I\'m getting better at as I more, I more I work on this. But it\'s about how do I create an environment within my work, within my business, that allows the people within my organization to actually aspire to that as well, to actually live with those things. If, like, so, for example, if I want higher freedom, like, how do I have freedom but Also, the people around me are freedom. Like you called about them making the climb, if I\'m correct.
Yeah. What\'s your version of that? Is like, how do you help organizations or leaders in organizations get their staff to be on the same journey as that? That\'s what I\'m trying to say. How do you get them to be on the same journey that the leaders on as well and enjoy the ride, so to speak?
Lasada Pippen: Of course. And there are a few nuggets that come to mind when you\'re talking about that and ask that question is, number one, your environment, your culture, has to be built on the foundation of trust. There has to be such a level of trust in the environment. And when I say trust, that means the trust that one people will thrive and do their best in their respective positions.
But also trust that when they make a mistake, that you\'re going to be okay with picking up the pieces from their mistakes. And so it. Trust allows freedom. It allows people to operate in their best capacity without fear, without feeling like they\'re walking on eggshells.
We have to create this foundation of trust first. Once we do that, once the trust is laid and once the trust is set, once that\'s in the environment and people know that they have the freedom to express and the freedom to work effectively and how they do it, once that is there, the next thing is asking people, challenging people to do what I call make a starring role out of the role that you do have.
And I want to connect this to the story. I remember when the late JFK was president, he was touring NASA and he walked in and he saw a janitor working. And he asked the janitor, he says, hey, what are you doing? And the janitor response, I think, was classical. I think this is what we\'re getting to here, is that the janitor\'s response was, I am helping to put a man on the moon. So the janitor felt totally inclusive. He felt totally involved in the work, in the projects.
He felt a part of the company. And I believe that that was built from a foundation of trust. I believe that was built from a foundation of allowing people to express and to be involved and included in the things that are important for the company. I believe it created this environment to where people understand that, hey, I\'m not just here to participate, but I\'m actually here to contribute. Those are two different things.
And so the janitor understood to make a starting role out of the role that he do have. And so if we can challenge our people, if we can challenge our employees to hey, shine right where you are.
It doesn\'t matter what your title is, it doesn\'t matter what your job description says. Shine wherever you are and, and make a starring role out of that. You know, if, if you watch movies or anything like that, you know, you, you always have a main star and then you have a co star. But the co stars, they, they get awards for best supporting actor is not just always the main star.
And then there\'s sometimes to where the main, the co star feels like the main star. Because they shine so bright is because they operate so well in the space that they are in, in the opportunity that they are given is that they, they make an entire field possible. And so if we\'re going to make the client, if we\'re going to elevate the culture, if we\'re going to elevate the people there, we have to allow people to be a starring, have a starring role in the role that they do have. And that is built through the foundation of trust.
Dr Steve Day: I love that. Really, really do. Yeah. Just setting off lots of interesting thoughts in my brain and just saying that. And I work primarily with remote workers either people I never meet. People who, you know, live in different countries all over the world and I know that I could not function as a business without them.
But to get them to see that, understand that. And we talk about sort of KPIs and about bonuses and I read a book by the guys who wrote who found a base camp a while ago and they made a decision that they weren\'t going to reward their salespeople with bonuses. They were going to reward the company with bonuses for the sales.
So when the, when like a percentage of the profits each year goes back into the staff as a whole. Because no one salesperson is responsible for the sale. Exactly. That\'s all you just said about the janitors. Like the man on the moon is because of the janitor just as much as everybody else in the team. It\'s like everybody is part of that team.
Yeah, I think it\'s just such a powerful and important message that you\'ve just actually shared and one that I think I need to be even more thoughtful of than I, that I am already about really being inclusive and about ensuring that everybody who is in the team actually feels that they are a part of the wins and success and in every respect, every, every part of the company.
So yeah, massively, massively thought-provoking.
Lasada Pippen: What is the best. You were just mentioning about how you, you couldn\'t survive without your remote workers and so forth. And the, the question is, do they know that?
Dr Steve Day: Exactly.
Lasada Pippen: And this doesn\'t, doesn\'t just apply to you only, but this is for any CEO, any, you know, operator, anyone who\'s running a company and you have employees. Do they know that? And if they don\'t know that, it may be hard for them to feel that.
And so we have to verbally express those things as well. We have to show the appreciation. This is how we say it in apet speaking is that show appreciation more than expectation. If we show that, then people will feel it. But you we have to show it though we can\'t assume that they know, you know, because we have, you know, work parties and because we do things together, it still doesn\'t mean that they know.
Sometimes simple hearing of that makes sure that they know it by simply telling them, hey, thank you, thank you for the work that you do.
Thank you for showing up every day. I\'m sure there are days to where sometimes you don\'t feel like showing up, but thank you. Some of your employees may have some personal problems that they face sometimes, but thank you for showing up verbally saying that creates that environment of appreciation and making sure that they know that they are valued as well.
Dr Steve Day: Yeah, totally, totally agree. So, so important. Yeah, no, thank you. Very Many, lots of thoughts spinning off in my head. That\'s why I\'m slightly distracted which is always a good sign I think if a brilliant is going to actually start think beyond the interview and thinking about what I want to do next with the things I\'ve actually thought about today. So this is awesome.
Look, I will wrap up soon but there\'s something that and I overheard you saying what I heard I listened to you say in one of them the videos that I watched on your site, on your website and just while on the subject what\'s your website? People want to come and find out more about you and learn what you do and how you can how to get in contact with you. What\'s the best way for them to reach out to you?
Lasada Pippen: Of course, very easy. lasadapippen.com you\'ll find everything there. You\'ll find videos as Dr Steve is mentioning here, a lot of content there. You\'ll find some of my keynotes there and what I do.
All of my socials are just simply at Lasada Pippen very easy to find and I make you look like a rock star. I elevate your event, I electrify your audience, I help them perform better.
I help them to be better in every aspect of what they do every single day. And I bring that energy to your company, to your organization, to your event.
Dr Steve Day: Yep. And yeah, I encourage anybody who is interested in Lasada’s keynote, just go and check out the site because there\'s a brilliant video in there that really exemplifies everything you just said. So go and check it out.
But before we end, the thing that I picked up on this was about this very simple framework that you\'ve got. And I think like we said before, I think no, it\'s on your site as well. Another thing from your site is about simplicity sells and complexity fails. And that is a great statement and it works in so many parts of business.
But one of the things, one of the frameworks you have is the C4 framework. If I\'ve got it right in part of the climb and just go through, if you wouldn\'t mind, to share that framework because it was super simple. And it\'s one of those things that like, I think we need to be reminded of and it\'s sometimes the simplest things that are the most important things to repeat until we just get it and don\'t forget it. So that is what this is, the one that really resonated with me.
Lasada Pippen: Yeah, sure thing. And so I created this just from the experience and years of communicating this C4 framework that Dr Steve is referencing here. And I help people communicate. So I\'m not only a speaker, I also help people, people communicate more effectively. And the C4 framework applies to anyone, whether you\'re executive, professional, amateur, shy, introvert, whether you\'ve never, you know, been in front of people, period.
C4 communication helps with making the communication feel, it levels it out. It just allows the message to come across more forcefully, strong and to where your people can actually capture what it is that you\'re saying.
I will tie this all back into simplicity. Sales and complexity fails because that also applies to so many industries and so many areas of your company, of your organization. Whether you\'re trying to sell a vision to your company, where you\'re trying to sell a better culture, or whether you\'re trying to sell more product, simplicity is going to win every day of the week.
So C4 communication is how do we communicate better to where we don\'t have the disruption and we don\'t have the chaos. Communication is the number one. Or the lack of communication or the failing of communication is one of the number one challenges that most companies will face is the inability to communicate in an effective way. So C4 is simply this.
Number one, your communication has to be clear. There shouldn\'t be confusion about what it is that you\'re trying to get across. It has to have clear communication. Nobody should leave a conversation asking, I wonder what they meant by this particular phrase. That shouldn\'t be the question that they\'re asking. So you have to have a clear level of communication.
Number two, it has to be concise. And this simply means to get to the point, put your main details up front. You don\'t want your details scattered too much and you don\'t want them improperly placed. So it has to be concise. Short enough to keep you interested, but long enough to cover the details. That\'s what concise communication is.
So clear, concise. Number three has to be compelling. And I tell people this is that talking is telling, but communication is compelling, that there\'s a two different things. Anybody can speak, anybody can talk, anybody can do those things, but not everyone can communicate.
And so when you have compelling communication, it causes your team to want to take action, it causes your team to want to be involved, it causes your team to shift, it causes your team to elevate in performance. But the communication has to be compelling. And then finally, number four is that the communication has to be delivered with great confidence.
It doesn\'t mean that you\'re going to be right all the time, it doesn\'t mean that you\'re wrong. But if you can deliver it with great confidence, that that causes all the other three elements of C4 communication to. To jail like glue. So it\'s got to be clear, it\'s got to be concise, got to be compelling, and it has to be delivered with great confidence. That\'s C4 communicating. Anybody can apply. Any company, any organization, any team can apply this method to elevate the communication of their company.
Dr Steve Day: Awesome. Thank you, LP. I am going to wrap this up, but before we go, I always like to ask my guests a few simple questions. Quick questions. First one is I\'m a big fan of tech, of apps, of things that basically make my life easier. What are you using today in terms of apps, browser plugins or tech things that you love and couldn\'t live without?
Lasada Pippen: Yep. So I use teleprompter every now and then. I occasionally use it when I need to do a quick, you know, video that I don\'t feel complete confidence that I would deliver it properly. I\'ll use a teleprompter every now and then.
And there\'s an app that I have that sits right on my phone that I use to help Me be more productive. I use a stage clock timer that\'s built right into my phone as well. That just makes sure that I\'m respecting the time of the person that books me and also the audience as well. So I want to make sure that I\'m giving them full value within a certain time frame.
So I use a stage clock as well. Nobody else sees it. Only I sees it. Only I see it. I also use. What is it called? The app I talk to my phone. So it captures the ideas in a written format.
Dr Steve Day: Author.
Lasada Pippen: So it\'s. Yeah, so it\'s, it\'s. No, I\'m drawing a blank on what\'s the name of it, but it\'s a plugin because I can use it even in Google Docs. So I can open up a Google Doc. Yeah. And just simply talk.
Dr Steve Day: Yeah, yeah, yeah.
Lasada Pippen: It captures, it captures my thoughts and my mind. It just makes it more productive and effective for me because I can\'t always type or sit down and write. So I just speak the thoughts and they\'re not perfect, you know, it\'s a lot of jumbo, but it gets it out of my mind onto a paper to where I can document it. It\'s the main thing.
So that one is really helpful. I use that one a lot just because I always have so many thoughts and ideas about things that I want to make sure I\'m capturing all of those things.
Dr Steve Day: Just on that note, so. Because I love dictating stuff as well. And so one of the things that I\'ve actually started doing and I did a podcast about this a while ago, whereas I\'ve got chatgpt on my phone now and basically you can just hit a button and start dictating.
But you can also have a conversation with Chat DPT and if you ever done this, you have a two way conversation. So when I get into that mood of like, oh, I want to get an idea out of my head, then I can either just literally dictate it to Chat GPT and then, and then I can get Chat GPT to then summarize it, create the bullet points, the action points automatically from that afterwards, or I can start a conversation.
So I\'ve got an idea I want to talk about. I just have a conversation with Chat GPT as I\'m walking along on my Bluetooth. I go walk in the forest around where I live and then when I come back it\'s all in my chat history.
In Chat GPTs I\'ll go back to it and again I can ask ChatGPT to summarize whatever. So I found that is like now my go to note taking inverted commas app because it\'s like already in the AI chat GPT. So therefore I can just mess around with it and play with it and get it to do AI cool stuff on whatever I\'ve been talking about on that particular day. Anyway, yeah, just you can check out and apply.
Lasada Pippen: Yeah, I love that. Yeah.
Dr Steve Day: Cool. Final question for you, LP. This podcast is called systemize your success. But what does success mean to you and why?
Lasada Pippen: What does success mean to me and why? Okay, yeah, I love that, that question, by the way, but success to me simply means that you have lived a life of purpose, more than just a life of existence. That\'s what success means. That\'s how I measure it.
I measure it by am I doing. Am I using my, my, my gps, and this is an acronym that I\'ve created here as well, is am I using my gifts? Am I walking in purpose? And am I strategizing how to better use my gifts and walk in that purpose? That\'s success to me. I maxed out my gifts, I walked in purpose, and I created a strategy to make sure that I can continue to use my gifts and walk in purpose.
Dr Steve Day: I love it.
Lasada Pippen: That\'s what it looks like. Yep.
Dr Steve Day: Yeah. Very simple. I mean, it\'s funny how, like, often when I do these interviews and like, obviously get lots of people applying to on the podcast, I just pick the people I seem to resonate with and say the fact that your, your main main word you talk about is presence. And that\'s from the. Sorry, purpose, not presence. Presence is mine. Purpose is. I say.
Well, that\'s one of my three main words in any of the values and the vision statement I have. And also another key phrase that I talk about is about superpowers. So you say gifts, I say superpowers, same, you know, smaller tomato. And we\'re just talking about, like, what is it? What is the thing that you are here to do, what you what to give to the world? Where. Where can you provide the biggest value with the smallest amount of effort or energy? I think that is just so important to, to understand.
And going right back to the beginning, and if you\'re at that point where, like, you don\'t know what that thing is, what is the goal you should be going towards? And I think, like, for me, like, one of the turning points of me realizing. Because when I left medicine, I was in a bit of a, what am I going to do now for, you know, 18 or so before I actually landed on what I now do. And it was a conversation with a coach at the time.
And it literally, it was. It was me just them saying, well, what do you like doing? So I just explained to him, like, over lunch, I said, oh, I like doing. I like mess around with apps, I like doing business. I like doing coaching and teaching, I like problem-solving. And he just turned around and said, why didn\'t you do that? Then that was it.
Lasada Pippen: Yes.
Dr Steve Day: And it was like, ah, is it that. Is it that simple? What are you good at? What do you like doing? Or go and do that, Then that was it. That\'s basically like listening back, like, or listening in my head, like, what you talk about. That is exactly what you\'re saying in the beginning. It\'s just so obvious in hindsight sometimes.
But when you\'re stuck in that sort of like, oh, my God, what am I doing? Or you\'re still stuck in the horrible place, you haven\'t made the leap yet. Or like, I did. I made the leap before I had any idea what I was going to do next.
Yeah, yeah. And then just like landing on it and it\'s like, oh, that\'s it. Anyway, cool lp. It\'s been absolute pleasure chatting with today. Thank you for taking the time. Thank you for getting up so early to have a chat with me because I know on your side of the world, it\'s a little bit earlier than it is here. So I appreciate your effort today and really appreciate you and thank you very much and I wish you all the success in the world.
Lasada Pippen: Absolutely. Thank you, Dr Steve, for having me. This was awesome. I enjoyed the conversation with you as well.
Dr Steve Day: Cool. Thank you very much.
Lasada Pippen: Awesome.
VALUABLE RESOURCES
- Lasada Pippen Coaching: https://www.lasadapippen.com/coaching
LINKS TO CONNECT WITH THE GUEST
- Website: https://www.lasadapippen.com/home
- LinkedIn: https://www.linkedin.com/in/lasada-pippen-keynote
- Instagram: https://www.instagram.com/lasadapippen/
ABOUT THE GUEST
Lasada “LP” Pippen is a former computer engineer turned powerhouse keynote & motivational team building speaker who helps organisations & professionals break barriers and elevate their impact. He channels inspiring storytelling to ignite purpose driven growth, perseverance, and dynamic results. His signature keynote, The Climb, equips audiences with the mindset and tools to rise higher—personally and professionally.
LINKS TO CONNECT WITH THE HOST
- Podcast: https://www.systemizeyoursuccess.com
- Website: https://systemsandoutsourcing.com/
- Facebook Group: https://facebook.com/groups/systemsandoutsourcing/
- LinkedIn: https://linkedin.com/company/systemsandoutsourcing/
- Instagram: https://instagram.com/systems_and_outsourcing/
- YouTube: https://youtube.com/@drsteveday42
- TikTok: https://www.tiktok.com/@drsteveday42
ABOUT THE HOST
Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs. He is also passionate about helping others build scalable, stress-free companies using smart systems and virtual support.
For more articles related to leading a purpose driven life and business, you may also like:
How I Found True Fulfillment in My Small Business Despite the Challenges
Untangling Self-Worth from Success: A Reflection That Changed My Life